Sheehan-Friedman Group

Merrill Lynch Wealth Management
650 Peter Jefferson Parkway
Suite 350
Charlottesville VA 22911
(804) 343.4226
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The Sheehan-Friedman Group of Merrill are consultants who provide financial management, planning and guidance for select individuals, families and organizations across the country.
Sheehan-Friedman Group
Welcome

“Finance is not merely about making money. It’s about achieving our deep goals and protecting the fruits of our labor. It’s about stewardship and, therefore, about achieving the good society.” -Robert J. Schiller, American Economist

When you reflect on the words above, you come to realize there is a greater purpose to your wealth. Our team understands and appreciates those intentions.

We’re the Sheehan-Friedman Group—a close-knit, hard working team with lofty aspirations when it comes to your well-being. We strive to provide you with the highest quality advice and guidance, wrapped in a deeply ingrained service ethic.

Recognition
Daniel Sheehan
Managing Director, Wealth Management Advisor
Forbes "Best-in-State Wealth Advisors", 2025-2026
(Published annually Jan – April. Rankings based on data as of June 30 of prior year.)
Forbes "America’s Top Next-Gen Wealth Advisors", 2023
(Published on August 8, 2023. Rankings based on data as of March 31, 2023.)
Forbes "Best-in-State Wealth Management Teams", 2023-2026
(Published annually in January. Rankings based on data as of March 31 of prior year.)
Sheehan-Friedman Group
Forbes "Best-in-State Wealth Management Teams", 2023-2026
(Published annually in January. Rankings based on data as of March 31 of prior year.)
About Us
What You Can Expect

When you engage The Sheehan-Friedman Group, you gain a high-performing team committed to helping you create the life and legacy you envision.

Here are the ways we believe we serve you best:

We advise clients throughout the U.S. Our practice is national in its scale. We are proud that clients often refer us to their family members, friends and colleagues, many of whom are in locations outside of Virginia.

We listen before we prescribe. We know how important attentive listening is. We enter each relationship receptive to a person's story---not only to a client's professional background, but also to family dynamics, tax circumstances, risk tolerance, time horizon and service preferences.

We are skilled in resolving complexity. Clients come to us with intricate issues in their lives and wealth---selling a business, diversifying a concentrated position, passing wealth to successive generations, navigating wealth decisions within a second marriage, accessing alternative investments, or timing a retirement. We have encountered these decision points many times before. We're comfortable investing the time to help you assess these issues and weigh your options. We also draw on the insights of deeply credentialed specialists who can add value and perspective.

We customize our work. Nothing we do is ever "cookie cutter." We know how important it is to integrate your preferences, lifestyle needs, near-term goals, and long-term aspirations within the framework of your finances. We are regularly in touch with you, navigating evolving markets and your own life events with steady presence and a nimble outlook on new opportunities.

We bring you the resources of a global powerhouse. Whether we are facilitating access to lending, integrating the firm's preeminent research, connecting you to top-tier technology or making meaningful introductions, we seek to deliver the breadth of Merrill Lynch Wealth Management and Bank of America, supporting your goals under one roof with greater purpose.


Alternative investments are intended for qualified investors only. Alternative Investments such as derivatives, hedge funds, private equity funds, and funds of funds can result in higher return potential but also higher loss potential. Changes in economic conditions or other circumstances may adversely affect your investments. Before you invest in alternative investments, you should consider your overall financial situation, how much money you have to invest, your need for liquidity and your tolerance for risk. Alternative Investments are speculative and involve a high degree of risk.

Meet Our Team
Daniel Sheehan,

CFP®

Managing Director, Wealth Management Advisor
804.343.4226
Pamela C Friedman
Senior Vice President, Senior Consultant
434.984.4742
Lara Florczak-Reyes
Wealth Management Client Associate
434.327.4023
Carol  McLawhorn
Carol McLawhorn,

AAMS®, CRPC™

Officer, Registered Wealth Management Client Associate
757.446.4060
Additional Resources
The following specialists do not make securities recommendations. Please contact your Merrill Lynch Wealth Management Advisor if you have questions about how a specialist might be able to assist you.
Stephen L. Hougasian
Senior Wealth Management Lending Officer
NMLS #609846
Bank of America, N.A.
About Merrill

Bringing fresh perspectives to your financial life

The financial decisions you make today can help determine the future you build for yourself and your family. Carving a clear path forward starts with connecting your life and finances. A Merrill advisor provides access to the investing insights of Merrill and banking capabilities of Bank of America to help you make informed decisions as you pursue your goals.

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Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and the CFP® (with plaque design) in the United States, which it authorizes use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.
AAMS™ and Accredited Asset Management Specialist™ are registered service marks, and CRPC® and Chartered Retirement Planning Counselor™ are registered service marks of the College for Financial Planning.