Loren Schwartz
,
Vice President, Wealth Management Advisor
510 No Valley Mills
Waco, TX 76710
254.751.2711
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Understanding your life priorities is an important part of the relationship with you. It’s not just about markets and returns, it’s about what matters most to you.  I can collaborate to help create a personalized plan designed around you, your family, your goals and your aspirations.
Profile

Loren Schwartz is a Wealth Management Advisor with 30 years of experience in the Financial Services Industry. Based in Waco, Texas, her focus is on forming long-term relationships and assisting clients with all aspects of their financial lives. Loren has earned the CERTIFIED FINANCIAL PLANNER™, CFP® certification, awarded by the Certified Financial Planner Board of Standards, Inc., the Chartered Financial Consultant® (ChFC®) designation and the Chartered Life Underwriter® (CLU®) designation. She holds a Master's of Business Administration from Georgia State University in Atlanta, Georgia and a Bachelors of Arts from the University Of Alabama.

Loren works with corporate executives, small business owners, high net worth individuals, retirees, attorneys and physicians who seek personalized services designed to help reach their financial goals based upon the clients own risk tolerance, time horizon and liquidity needs. From professional portfolio management to the recommendation of appropriate insurance and investment products, Loren will present strategies that help obtain measurable results.

Loren focuses on offering a comprehensive approach to managing wealth that begins with getting to know a client and the client’s family, financial situation and what matters most to them. Then she helps them create a customized wealth management approach that can be flexible as their needs and market conditions change. Loren provides access to the investment insights of Merrill and banking convenience of Bank of America to help address the various aspects of clients’ financial lives. She is driven by her passion for delivering excellent service and helping clients pursue their goals. Please call or email Loren Schwartz to schedule a complete and confidential financial analysis.   Loren is also committed to volunteer work in the greater Waco community. She was the 2019 Chairperson of the Greater Waco Chamber of Commerce and serves as an Advisor to the Teen Leadership Waco Program. She is a past Board Chairperson of The American Heart Association and led three sell-out Go Red for Women Luncheons in 2015, 2016 and 2017. She also participates in the annual Festival on the Brazos. Recently, Loren has joined the board of the Waco Sports Commission and also serves on the Capitol Campaign Committee for Waco Family Medicine.

About Me
Welcome

My mission, first and foremost, is to understand you and what matters most to you. Armed with that information I can ask thoughtful questions -- listening carefully, then understanding in detail where your wealth stands today and where you'd like it to be tomorrow. I help you design and implement a personalized plan intended to help you and your family pursue financial goals while helping manage investment risk. My approach is to focus on potential solutions that can help turn goals into reality.

Meet Our Professional Staff
Rose Herrera Garcia
Assistant Vice President, Wealth Management Associate
254.751.2707
About Merrill

Bringing fresh perspectives to your financial life

The financial decisions you make today can help determine the future you build for yourself and your family. Carving a clear path forward starts with connecting your life and finances. A Merrill advisor provides access to the investing insights of Merrill and banking capabilities of Bank of America to help you make informed decisions as you pursue your goals.

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CLU® and Chartered Life Underwriter® marks are the property of The American College of Financial Services, which reserves the sole rights to its use, and is used by permission.
Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and the CFP® (with plaque design) in the United States, which it authorizes use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.
Loren Schwartz is registered to do business in CO, FL, GA, LA, MI, NY, TN, TX.