Holli Shull

Holli Shull is a Senior Financial Advisor with Merrill Lynch Wealth Management in Tyler, Texas. She began her financial services career in 2010 and joined Merrill in 2012. Throughout her career, she has held a variety of roles including client associate, registered client associate, registered senior client associate, and registered resident director’s assistant before becoming a financial advisor in 2017.
 
Born and raised in Tyler, Texas, Holli has deep roots in the city which gives her a keen understanding of the needs of individuals, families, and businesses in the community where she lives, works and volunteers. Today she enjoys drawing on her years of experience to build long-term, personal relationships with multiple generations of clients and their families. Fostering a warm and welcoming environment, Holli strives to provide clients with the highest level of personalized service they expect and deserve.
 
A notable strength of Holli’s practice is her ability to complement and work seamlessly with clients’ circle of advisors, including their accountants, legal advisors, and other professionals to help integrate the various aspects of their financial lives—such as tax management, trusts, and wealth transfer planning—into a seamless whole. She also strives to empower clients by simplifying the complexities of wealth management by clearly explaining financial concepts and offering the tools and resources aimed at bringing meaning to their goals.
 
Holli earned her bachelor’s degree in business marketing from the University of Texas at Tyler. She and her husband, Collin, have two daughters, Charlotte and Emma. The family are members of First Baptist Church. She has also served as past president of The Junior League of Tyler and was on the board of the East Texas Crisis Center. In her time away from the office, Holli enjoys cooking (particularly French food), entertaining and gardening.

*Merrill, its affiliates, and financial advisors do not provide legal, tax, or accounting advice. You should consult your legal and/or tax advisors before making any financial decisions.