Don Lilly

Vice President, Wealth Management Advisor
6751 Old Jacksonville Hwy
Tyler TX 75703
(903) 535.4750
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Whatever your personal goals may be, I will work together with you, one-on-one, to develop a personalized financial strategy designed to help you pursue your long-term goals.
Profile

Don is a Wealth Management Advisor with more than 25 years of experience with Merrill Lynch Wealth Management, joining the Firm in 1998. He is a qualified Portfolio Manager who, in addition to providing traditional advice and guidance, can help clients pursue their objectives by building and managing a personalized or defined strategy, which may incorporate individual stocks and bonds, Merrill model portfolios, and third-party investment strategies. When servicing clients through the firm’s Investment Advisory Program, a Portfolio Manager may manage his strategies on a discretionary basis. Don’s emphasis is on asset management strategies tailored to match the specific needs of each individual client. He assists clients in the areas of personal wealth management, wealth transfer, and legacy planning. For business owners, he can assist in establishing or managing your company retirement plan. He brings together experience and education to help clients establish a strategy that is consistent with their financial goals. Don is a graduate of Baylor University earning a Bachelor of Business Administration. He and his wife, Amy, married in 1985, have two children, and are proud grandparents of two grandsons. They are active members of Green Acres Baptist Church. Don enjoys spending time with his family and the outdoors, especially hunting and fishing.  Being native Texans, Don and Amy enjoy traveling around the state of Texas visiting small out of the way places and towns.I follow the deep-seated Merrill tradition of participating in the communities we serve. This drives my interest in spending time volunteering with organizations in our community.

About Me
Welcome

My mission, first and foremost, is to understand you and what matters most to you. Armed with that information I can ask thoughtful questions -- listening carefully, then understanding in detail where your wealth stands today and where you'd like it to be tomorrow. I help you design and implement a personalized plan intended to help you and your family pursue financial goals while helping manage investment risk. My approach is to focus on potential solutions that can help turn goals into reality.

About Merrill

Bringing fresh perspectives to your financial life
The financial decisions you make today can help determine the future you build for yourself and your family. Carving a clear path forward starts with connecting your life and finances. A Merrill advisor provides access to the investing insights of Merrill and banking capabilities of Bank of America to help you make informed decisions as you pursue your goals.

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Don Lilly is registered to do business in AR, AZ, CA, FL, IA, LA, MI, MN, MO, MS, NC, ND, NV, NY, OK, OR, SC, TN, TX.