Darenda began working with Merrill Lynch Wealth Management in 1995 and has over 30 years experience in the financial industry. Darenda also follows a disciplined process that begins with first taking the time to fully understand each client's particular needs, concerns and priorities. Passionate about delivering excellent service, Darenda holds the Chartered Retirement Planning Counselor™ designation. Her focus is on maintaining financial efficiency by creating strategies to pursue the goals of individuals, families and business owners. She strives to deliver clients financial simplicity so they can focus on what matters to them most; their family and their business. Born in Texas, Darenda is a graduate of California State University Sacramento. She holds a Bachelor of Science degree in Business Administration and was a member of the Accounting Society. She enjoys skiing and running. She lives in Grapevine with her husband and kids. They are involved in many sports with their schools within the community. She enjoys serving at her church and with families with special needs. She is also involved with Grace, United Gospel Mission, Mid Cities Care Corps for Seniors, American Cancer Society, and other organizations throughout Texas and Northern California. I follow the deep-seated Merrill tradition of participating in the communities we serve. This drives my interest in spending time volunteering with organizations in our community.
My mission, first and foremost, is to understand you and what matters most to you. Armed with that information I can ask thoughtful questions -- listening carefully, then understanding in detail where your wealth stands today and where you'd like it to be tomorrow. I help you design and implement a personalized plan intended to help you and your family pursue financial goals while helping manage investment risk. My approach is to focus on potential solutions that can help turn goals into reality.
Bringing fresh perspectives to your financial life
The financial decisions you make today can help determine the future you build for yourself and your family. Carving a clear path forward starts with connecting your life and finances. A Merrill advisor provides access to the investing insights of Merrill and banking capabilities of Bank of America to help you make informed decisions as you pursue your goals.