Hayne Moon & Associates

Merrill Lynch Wealth Management
1803 Broadway St
San Antonio, TX 78215
(210) 805.2981
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Whatever your personal goals may be, we will work together with you, one-on-one, to develop a personalized financial strategy designed to help you pursue your long-term goals.
Hayne Moon & Associates
Welcome

Like the diverse and accomplished clients we serve, each member of Hayne Moon and Associates has taken a distinct professional path.

In addition to wealth management, we trace our roots to the worlds of investment, commercial and consumer banking, energy trading, and corporate finance. Working collaboratively as a team and closely with clients, we deliver thoughtful, integrated strategies that can address clients’ sophisticated financial objectives without complicating matters.

In addition to our perspectives, we believe in seeing things from a client’s point of view. That’s why we ask questions, listen carefully, and aim to understand the role each client wants us to play. We also make it our business to communicate clearly and consistently – so that clients gain a sense of certainty, in an uncertain world.

Having provided advice and guidance to generations amid periods of market volatility, our “deep bench of experienced professionals is “battle-tested.” In fact, our circle of clients has actually grown during those challenging times with referrals from clients to family, friends and colleagues – most seeking a thoughtful, risk-managed strategy for growing and preserving their wealth.

At Hayne Moon and Associates, we’re proud of the relationships we’ve built and excited about the opportunity to cultivate new ones. With ages that align nicely with generations of client families, we look forward to serving yours.

Recognition
James Moon
First Vice President, Wealth Management Advisor
Forbes "Best-in-State Wealth Management Teams", 2023-2024
(Published annually in January. Rankings based on data as of March 31 of prior year.)
About Us
Philosophy

At Hayne Moon and Associates, we believe the value of an advisory team extends well beyond "dollars and cents." Instead, it's best measured over time, by the delivery of highly professional, proactive and purposed wealth management. To serve clients' best interests and help them realize the full potential of their wealth, we also believe in:

• "Keeping clients educated and updated." Transparency is a hallmark of our team and a critical component in nurturing each client relationship. At the outset, we point out distinct aspects of clients' financial puzzles that require examination. From liability management to legacy planning, we show clients that managing wealth demands more than keeping an eye on the markets. And when it comes to investing, we remind clients that "time in the market" is a more reliable barometer of success than "timing the market."

• "Keeping things simple." We are well aware of the significant demands placed on clients' lives and the complex financial challenges they may face. Still, we ask for clients to become as involved as they can be – in understanding the strategy we craft for them, what they own, and why. We also ask clients to identify their concerns about market fluctuation (or risk, in general), so that they can stay disciplined in avoiding emotional financial decisions. Time and again, we tell clients, "The more we know about you, the more we can do for you."

• "Being exceptional at things we can control." We can't control the markets, but we can help mitigate investment risk with strategies that help clients achieve realistic financial outcomes, with the minimal degree of risk required to do so. Using Merrill Lynch Wealth Management research and portfolios, we may build on both with input from the firm's analysts – while accounting for each client's risk tolerance, investment timeline, need for liquidity, and financial goals. We also think it's important to help clients optimize their saving and spending habits, and other behavior that can brighten their financial picture.

We feel privileged to help accomplished people, accomplish more. We hope you give us that opportunity.

*Any information presented in connection with BofA Global Research is general in nature and is not intended to provide personal investment advice. The information does not take into account the specific investment objectives, financial situation and particular needs of any specific person who may receive it. Investors should understand that statements regarding future prospects may not be realized. BofA Global Research is research produced by BofA Securities, Inc. ("BofAS") and/or one or more of its affiliates. BofAS is a registered broker-dealer, Member SIPC, and wholly owned subsidiary of Bank of America Corporation. BofA Global Research does and seeks to do business with companies covered in its research reports. As a result, investors should be aware that the firm may have a conflict of interest that could affect the objectivity of this report. Investors should consider this report as only a single factor in making their investment decision.
Meet Our Team
Walter Hayne,

CPFA®

Senior Vice President, Senior Financial Advisor
210.805.2881
James Moon,

CIMA®

First Vice President, Wealth Management Advisor
210.805.2981
Diane V Diaz
Assistant Vice President, Wealth Management Associate
210.805.2858
Colleen Benavides
Officer, Wealth Management Client Associate
210.805.2989
Juana Sanchez
Wealth Management Client Associate
210.805.2910
Additional Resources
The following specialists do not make securities recommendations. Please contact your Merrill Lynch Wealth Management Advisor if you have questions about how a specialist might be able to assist you.
Daniel Scalley
Wealth Strategies Advisor
Bank of America, N.A.
Carlos A. Rivera
Wealth Management Lending Officer
Bank of America, N.A.
NMLS #754165
Jennifer Santos
Wealth Management Banking Specialist
Merrill
About Merrill

Bringing fresh perspectives to your financial life

The financial decisions you make today can help determine the future you build for yourself and your family. Carving a clear path forward starts with connecting your life and finances. A Merrill advisor provides access to the investing insights of Merrill and banking capabilities of Bank of America to help you make informed decisions as you pursue your goals.

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Investments & Wealth Institute™ (The Institute) is the owner of the certification marks CIMA® and Certified Investment Management Analyst®. Use of CIMA®, and/or Certified Investment Management Analyst® signifies that the user has successfully completed the Institute’s initial and ongoing credentialing requirements for investment management professionals.