Daniel Bruns Headshot Image

Daniel Bruns

Senior Vice President, Wealth Management Advisor
NMLS #903932
6950 Tpc Dr
McKinney TX 75070
(972) 369.1938
Learn more about an advisor's background on
My financial planning process puts you and your goals front and center.
Profile

Senior Vice President & Wealth Management Advisor
For more than 17 years at Merrill, Daniel Bruns has helped individuals and families navigate every type of market environment with clarity, confidence, and a disciplined approach to long‑term wealth management. Drawing on nearly two decades of firsthand experience, he provides clients with the perspective needed to make informed decisions and stay aligned with the goals that matter most.

***

A Disciplined, Client‑Centered Approach to Planning
Daniel works closely with clients to understand their values, prioritize their life goals, and structure investment strategies that support their financial objectives.
His process is straightforward but powerful: simplify complexity, remain disciplined, and deliver a clear path forward.
For clients, this means:

  • Time saved through professional oversight and streamlined planning
  • Less uncertainty and a greater sense of financial control
  • Confidence in both decision‑making and long‑term outcomes

    Daniel acts as a trusted financial advocate—especially during major life transitions such as preparing for retirement, changing careers, or navigating the loss of a loved one. His commitment is to help clients invest not just for the moment, but for a lifetime.



    Advanced Qualifications & Specialized Expertise
    Daniel’s credentials reflect a deep commitment to professional excellence and advanced financial education:
    Certified Investment Management Analyst® (CIMA®)
    Awarded by the Investments & Wealth Institute™ in partnership with the Wharton School of Business, this designation represents advanced expertise in investment management theory, portfolio construction, and risk analysis.
    Accredited Asset Management Specialist™ (AAMS™)
    Granted by the College for Financial Planning, this designation reinforces Daniel’s proficiency in asset management, retirement planning, estate planning services, and tax‑efficient investment strategies.
    Certified Divorce Financial Analyst® (CDFA®)
    Awarded by the Institute for Divorce Financial Analysts™, this credential equips Daniel to guide clients through lifestyle transitions and evaluate potential settlements involving property division, pensions, retirement plans, and other marital assets.



    Leadership & Community Engagement
    Daniel is a proud graduate of Leadership Allen Fairview Class 30, reflecting his dedication to community involvement and collaborative local leadership.

    ***

    Personal Interests
    Outside the office, Daniel enjoys hiking trips and is an active student of Koine Greek, pursuing continuous learning both personally and professionally.
About Me
Philosophy

Communication is instrumental to managing life's challenges. That's why I work to engage you and your family in the financial decision-making process. Communicating openly with family members on the sometimes-difficult subject of wealth can be a challenge. I can help facilitate these discussions and offer personalized financial strategies designed to educate the younger generation about how assets may be invested.

Meet Our Professional Staff
Nathan Lingrosso
Officer, Registered Wealth Management Client Associate
972.369.1951
Additional Resources
The following specialists do not make securities recommendations. Please contact your Merrill Lynch Wealth Management Advisor if you have questions about how a specialist might be able to assist you.
Andrea Norman
Wealth Management Banking Specialist
Merrill
Lisa C. Gratz
Wealth Management Lending Officer
NMLS #536196
Bank of America, N.A.
About Merrill

Bringing fresh perspectives to your financial life
The financial decisions you make today can help determine the future you build for yourself and your family. Carving a clear path forward starts with connecting your life and finances. A Merrill advisor provides access to the investing insights of Merrill and banking capabilities of Bank of America to help you make informed decisions as you pursue your goals.

Sign Up for Perspectives Monthly E-Newsletter
Get the latest investment insights, tips and strategies to help you live your best financial life
Sign Up
Daniel Bruns is registered to do business in AL, AR, AZ, CA, CO, FL, IL, LA, MO, MS, NC, NJ, NY, OK, PA, TN, TX, WA, WI.
Accredited Asset Management Specialist™, AAMS™, and the AAMS™ logo are certification marks or registered certification marks of The College for Financial Planning Institutes Corp. in the United States.
CDFA® and Certified Divorce Financial Analyst® are trademarks of The Institute for Divorce Financial AnalystsTM.
Investments & Wealth Institute™ (The Institute) is the owner of the certification marks CIMA® and Certified Investment Management Analyst®. Use of CIMA®, and/or Certified Investment Management Analyst® signifies that the user has successfully completed the Institute’s initial and ongoing credentialing requirements for investment management professionals.