Larry C. Bradley was the Senior Resident Director of the Lubbock, Texas Office, and has been with Merrill Lynch Wealth Management throughout his entire career, beginning in 1986. He is a Senior Vice President and is a Wealth Management Advisor. He is a qualified Portfolio Manager who, in addition to providing traditional advice and guidance, can help clients pursue their objectives by building and managing his own personalized or defined strategies, which may incorporate individual stocks and bonds, Merrill model portfolios, and third-party investment strategies. When servicing clients through the Firm’s Investment Advisory Program, a Portfolio Manager may manage his strategies on a discretionary basis.
Larry is a graduate of Texas Tech University, with a B.B.A. in Finance. He holds the Certified Investment Management Analyst^® designation, administered by the Investments & Wealth Institute^™ (The Institute) and taught in conjunction with The Wharton School, University of Pennsylvania.

Larry has been very active in the Lubbock community and charitable organizations, including the Executive Board of the South Plains Fellowship of Christian Athletes, the Children’s Home of Lubbock Foundation, the West Texas Boys Ranch Foundation, and the Executive Board of the South Plains Council of the Boy Scouts of America. He has served on boards for the American Diabetes Association, the University Medical Center Forum, and the Children’s Orthopaedic Clinic at UMC. He is a graduate of the Lubbock Chamber of Commerce Leadership Lubbock program and has served on the board for its New Century Leadership program.
I follow the deep-seated Merrill tradition of participating in the communities we serve. This drives my interest in spending time volunteering with organizations in our community.