Jontue Long
,
Vice President, Wealth Management Advisor
4 Penn Ctr
Philadelphia, PA 19103
215.587.4793
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Whether I serve professional athletes, successful business owners, corporate executives, or families accumulating wealth, I work closely with each of them – building strategies meant to fulfill their most cherished goals and uphold their personal values.
Profile

Jontue brings clients a background that’s rare among financial advisors. Having founded his own firm and served an impressive clientele there and now at Merrill, he offers knowledge and know-how that has attracted a growing circle of referred clients residing in more than 15 states.

Many of Jontue’s clients are professional athletes – active and retired – for whom his familiarity with their situations is unique. Growing up with a close family member who had a long NBA career allowed Jontue to witness first hand, the financial challenges resulting from short careers of high incomes and “lifetimes” spent retired.

Jontue explains, “Athletes have especially long retirements, with capital but often, without the structure and support to successfully transition their lives beyond sports. I’ve been able to change the narrative of ‘athletes going broke’ by educating and creating clear, strategic plans for responsibly managing their income and assets for the long-term.”

Having run a business for ten years, Jontue also speaks the language of entrepreneurs – providing productive, relationship-driven support and enlightened insights on preparing for liquidity events. Jontue recognizes that these ambitious individuals “bet on themselves” and deserve his full devotion and clear understanding of how they invest, what they own and why.

Jontue's work helping senior-level executives navigate through the complexities of their executive compensation packages is also a strength. “With their time at a premium, I recognize my role in being proactive – allowing them to focus on their careers and families without losing sight of their wealth goals,” Jontue adds.

Since launching his career in 2001, Jontue has built a robust community of athletes, business owners and corporate executives. On their behalf, he is devoted to connecting the dots – from their distinct circumstances to the wide range of financial techniques he employs.  At the heart of his approach is a disciplined, planning-based process in which frequent discussions allow clients to explore and explain their financial situations and motivations. Being highly engaged and professional is second nature to him.

Jontue joined Merrill for many of the same reasons his clients followed him there. “The firm helps me serve the whole client. From wealth management to banking, to generational wealth services, to paying bills for clients, our resources are coordinated and best in class. That’s why I’m here,” he says.

When it comes to investing, Jontue uses Merrill research, input from the firm’s Chief Investment Office, and relies on the firm’s prudent selection of outside money managers. In addition, he gives clients access to Bank of America, N.A. for residential and securities-based lending. “I encourage clients to consider me their ‘go-to person’ for any financial question or decision.”

A lifetime learner, Jontue holds an MBA from the Fuqua School of Business at Duke University and a Bachelor’s degree from Bucknell University. He is a CERTIFIED FINANCIAL PLANNER® professional, a designation awarded by the Certified Financial Planner Board of Standards, Inc. He is also a Senior Portfolio Advisor who can help clients pursue their objectives by managing on a discretionary basis custom investment strategies, selecting from a wide range of Merrill model portfolios and third-party investment strategies. A resident of Narberth, Pennsylvania Jontue is married with a young son and daughter.

NMLS#1520326 Any information presented in connection with BofA Global Research is general in nature and is not intended to provide personal investment advice. The information does not take into account the specific investment objectives, financial situation and particular needs of any specific person who may receive it. Investors should understand that statements regarding future prospects may not be realized. BofA Global Research is research produced by BofA Securities, Inc. (“BofAS”) and/or one or more of its affiliates. BofAS is a registered broker-dealer, Member SIPC, and wholly owned subsidiary of Bank of America Corporation. BofA Global Research does and seeks to do business with companies covered in its research reports. As a result, investors should be aware that the firm may have a conflict of interest that could affect the objectivity of this report. Investors should consider this report as only a single factor in making their investment decision.
I follow the deep-seated Merrill tradition of participating in the communities we serve. This drives my interest in spending time volunteering with organizations in our community.

About Me
Welcome

My mission, first and foremost, is to understand you and what matters most to you. Armed with that information I can ask thoughtful questions -- listening carefully, then understanding in detail where your wealth stands today and where you'd like it to be tomorrow. I help you design and implement a personalized plan intended to help you and your family pursue financial goals while helping manage investment risk. My approach is to focus on potential solutions that can help turn goals into reality.

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The financial decisions you make today can help determine the future you build for yourself and your family. Carving a clear path forward starts with connecting your life and finances. A Merrill advisor provides access to the investing insights of Merrill and banking capabilities of Bank of America to help you make informed decisions as you pursue your goals.

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Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and the CFP® (with plaque design) in the United States, which it authorizes use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.
Investments & Wealth Institute™ (The Institute) is the owner of the certification marks CPWA® and Certified Private Wealth Advisor®. Use of CPWA®, and/or Certified Private Wealth Advisor® signifies that the user has successfully completed the Institute’s initial and ongoing credentialing requirements for wealth advisors.
Jontue Long is registered to do business in AZ, CA, CT, DC, DE, FL, GA, IL, LA, MA, MD, MI, MO, NC, NJ, NV, NY, OH, PA, SC, TX, UT, VA, WA.
Sports & Entertainment Accredited Wealth Management Advisor™, SE-AWMA™, and the SE-AWMA™ logo are certification marks or registered certification marks of The College for Financial Planning Institutes Corp. in the United States.