The Geiger Smith Team

Merrill Lynch Wealth Management
8890 Lyra Dr
Columbus, OH 43240
(614) 225.3029
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"Welcome to The Geiger Smith Team. We are very pleased you are considering working with us. Our team is happy to provide you with everything you need to succeed financially. We look forward to hearing from you." Brandon, Jeff, & Tracy
The Geiger Smith Team
Welcome

Doing well with money isn’t necessarily about what you know. It’s about how you behave. And behavior is hard to teach, even to really smart people.

Money - personal finance, investing, and business decisions - are taught as a math-based field where everything should be logical.  But in the real-world you don’t make financial decisions in a classroom.  You make them at the dinner table, or in a conference room, where personal history, your own unique view of the world, personality, ego, marketing, and odd incentives are mixed together.

Life can be messy, but the good news is building wealth doesn’t have to be perfect. It does have to be intentional though. Money can provide flexibility and freedom, but that requires clarity, accountability, and taking ownership of your future. Start your journey and experience the difference.

Let's take the next step together.

Recognition
Jeffrey Geiger
First Vice President, Wealth Management Advisor
Forbes "Best-in-State Wealth Management Teams", 2024
(Published on January 12, 2024. Rankings based on data as of March 31, 2023.)
Show more recognition
The Geiger Smith Team
Forbes "Best-in-State Wealth Management Teams", 2024
(Published on January 12, 2024. Rankings based on data as of March 31, 2023.)
About Us
Philosophy

We think healthy client relationships are key for mutual success. We want to know your kids' names, how hard you worked to get where you are, how you define a successful life, and how you view investing. A healthy financial life starts with answering these questions. We want to understand the "why" behind your money. When we work together for common goals you're one step closer to the life you want. Here's our promise:

Collaboration. You're not just a client with us. We believe in working with you and getting to know you so we can work together on your terms.

Advice. We provide access to commentary and insights from Merrill experts and advice that is understandable, relevant, and actionable.

Choice. We offer a broad range of investment options from leading asset managers across the industry.

Transparency. We'll be open and honest in all aspects of our relationship, including what you pay for our services and the thinking behind our advice.

Value. We design our offerings and services with a goal of keeping costs low, so you have more money to invest.

Meet Our Team
Jeffrey Geiger,

CIMA®, CPFA®, CRPC™

First Vice President, Wealth Management Advisor
614.880.4826
Brandon Smith,

CRPC™

First Vice President, Senior Financial Advisor
614.225.3134
Tracy Wilkins,

CFP®

Assistant Vice President, Wealth Management Associate
614.225.3029
Arpita Patel
Wealth Management Client Associate (FP)
614.225.3069
Additional Resources
The following specialists do not make securities recommendations. Please contact your Merrill Lynch Wealth Management Advisor if you have questions about how a specialist might be able to assist you.
Brittany Dupont
Wealth Management Banking Specialist
Merrill
Jeremy Floberg
Wealth Strategies Advisor
Bank of America, N.A.
Don Livio
Investment Solutions Group Portfolio Strategist
Bank of America, N.A.
About Merrill

Bringing fresh perspectives to your financial life

The financial decisions you make today can help determine the future you build for yourself and your family. Carving a clear path forward starts with connecting your life and finances. A Merrill advisor provides access to the investing insights of Merrill and banking capabilities of Bank of America to help you make informed decisions as you pursue your goals.

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Chartered Retirement Planning Counselor™, CRPC™, and the CRPC™ logo are certification marks or registered certification marks of The College for Financial Planning Institutes Corp. in the United States.
Investments & Wealth Institute™ (The Institute) is the owner of the certification marks CIMA® and Certified Investment Management Analyst®. Use of CIMA®, and/or Certified Investment Management Analyst® signifies that the user has successfully completed the Institute’s initial and ongoing credentialing requirements for investment management professionals.
Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and the CFP® (with plaque design) in the United States, which it authorizes use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.