The Geiger Smith Team

Merrill Lynch Wealth Management
8890 Lyra Dr
Columbus OH 43240
(614) 225.3029
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"Welcome to The Geiger Smith Team. We are very pleased you are considering working with us. Our team is happy to provide you with everything you need to succeed financially. We look forward to hearing from you." Brandon, Jeff, Desiree & Tracy
The Geiger Smith Team
Welcome

Our Philosophy on Wealth Building

One of the most important lessons we’ve learned over the years is that doing well with money isn’t just about what you know—it’s about how you behave. And behavior can be hard to master, even for the smartest people.

Money—whether personal finance, investing, or business decisions—is often taught as a math-based field where everything should be logical. But in reality, financial decisions aren’t made in a classroom. They’re made at the dinner table or in a conference room, where personal history, personality, ego, marketing, and incentives all come into play.

Life can be messy, but the good news is that building wealth doesn’t have to be perfect. It does, however, need to be intentional. Money can provide flexibility and freedom, but that requires clarity, accountability, and ownership of your future.

Start your journey today and experience the difference.

Let’s take the next step together.

Recognition
Brandon Smith
Senior Vice President, Senior Financial Advisor
Forbes "Best-in-State Wealth Management Teams", 2024-2025
(Published annually in January. Rankings based on data as of March 31 of prior year.)
Show more recognition
The Geiger Smith Team
Forbes "Best-in-State Wealth Management Teams", 2024-2025
(Published annually in January. Rankings based on data as of March 31 of prior year.)
About Us
Client Commitment

Healthy Relationships Drive Success

We believe strong client relationships are the foundation for mutual success. That means understanding more than just your portfolio—we want to know your kids' names, the hard work that got you here, how you define a successful life, and how you view investing. A healthy financial life starts with answering these questions. We want to understand the why behind your money. When we work together toward common goals, you're one step closer to the life you want.

Our Promise to You

Collaboration
You're not just a client. We believe in working with you and getting to know you so we can build strategies on your terms.

Advice
Access insights from Merrill experts and receive advice that is understandable, relevant, and actionable.

Choice
Explore a broad range of investment options from leading asset managers across the industry.

Transparency
We'll be open and honest in all aspects of our relationship, including what you pay for our services and the thinking behind our advice.

Value
Our offerings and services are designed with a goal of keeping costs low—so you have more money to invest.

Meet Our Team
Brandon Smith,

CRPC™

Senior Vice President, Senior Financial Advisor
614.225.3134
Jeffrey Geiger,

CIMA®, CPFA®, CRPC™

Senior Vice President, Wealth Management Advisor
614.880.4826
Tracy Wilkins,

CFP®

Assistant Vice President, Wealth Management Associate
614.225.3029
Desiree Settle
Wealth Management Client Associate (FP)
614.225.3069
Additional Resources
The following specialists do not make securities recommendations. Please contact your Merrill Lynch Wealth Management Advisor if you have questions about how a specialist might be able to assist you.
Brittany Dupont
Wealth Management Banking Specialist
Merrill
Jeremy Floberg
Wealth Strategies Advisor
Bank of America, N.A.
Don Livio
Investment Solutions Group Portfolio Strategist
Bank of America, N.A.
About Merrill

Bringing fresh perspectives to your financial life

The financial decisions you make today can help determine the future you build for yourself and your family. Carving a clear path forward starts with connecting your life and finances. A Merrill advisor provides access to the investing insights of Merrill and banking capabilities of Bank of America to help you make informed decisions as you pursue your goals.

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Chartered Retirement Planning Counselor™, CRPC™, and the CRPC™ logo are certification marks or registered certification marks of The College for Financial Planning Institutes Corp. in the United States.
Investments & Wealth Institute™ (The Institute) is the owner of the certification marks CIMA® and Certified Investment Management Analyst®. Use of CIMA®, and/or Certified Investment Management Analyst® signifies that the user has successfully completed the Institute’s initial and ongoing credentialing requirements for investment management professionals.
Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and the CFP® (with plaque design) in the United States, which it authorizes use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.