Robert O'Brien

Senior Vice President, Senior Financial Advisor
NMLS #798287
5905 E Galbraith Rd
Cincinnati OH 45236
(513) 985.5854
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Accessible, knowledgeable and experienced, I am committed to building and maintaining a strong relationship with you. I am passionate about what I do and I bring that passion to helping you and your family make what may be the most important financial decisions of your lives.
Profile

Robert O'Brien is a Senior Vice President and Senior Financial Advisor leading The O'Brien Group with Merrill in Cincinnati, Ohio. The legacy of our team dates back to the early 1980s.
Today, Rob enjoys many aspects of his profession but three stand out: 1) Spending time with clients and listening-understanding what's important to them 2) Solving complex financial challenges with customized strategies, and 3) Helping clients through a life changing transition such as: retirement, sale of a business, or estate planning needs. Rob, along with his multi-generational team and the vast resources of Merrill and Bank of America, are well positioned to serve and lead clients today and well into the future. In addition to Rob's responsibilities as a Senior Financial Advisor, he has also served as the Co-Director of Merrill's Financial Advisor Development Program in the Ohio Valley market covering Northern Kentucky, Cincinnati and Dayton, OH. In this leadership capacity Rob was responsible for training, coaching, and developing future financial advisors for the firm. Rob is a graduate of Miami University in Oxford, OH and continued his studies in Financial Planning at Boston University. He is also a graduate of Upper Arlington high school in Columbus, OH.  Civic minded and involved in many aspects of our community, Rob currently volunteers with the Miami University Athletic Department Development board. Previous board work has included: Cincinnati chapter of the American Cancer Society (2016-2019), the Richard T. Farmer School of Business at Miami University (2015-2018), Miami University Alumni Association (2011-2014), and Court Appointed Special Advocates for Kids (2009-2014). Rob was recognized with the President's Volunteer Service Award under President Obama in 2013, 2015, and 2016. Rob and his wife Jackie have two boys. Away from the office Rob enjoys coaching his kid’s travel baseball and hockey teams, playing golf, and spending time together as a family. Rob is a specially qualified Portfolio Manager who can help clients pursue their objectives by managing on a discretionary basis his own Personalized or Defined Strategies, which may incorporate individual stocks and bonds, Merrill model portfolios, and third-party investment strategies.

Recognition
Forbes "Best-in-State Wealth Management Teams", 2025-2026
(Published annually in January. Rankings based on data as of March 31 of prior year.)
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About Me
Philosophy

Communication is instrumental to managing life's challenges. That's why I work to engage you and your family in the financial decision-making process. Communicating openly with family members on the sometimes-difficult subject of wealth can be a challenge. I can help facilitate these discussions and offer personalized financial strategies designed to educate the younger generation about how assets may be invested.

Meet Our Professional Staff
Margaret K Lee
Assistant Vice President, Wealth Management Associate
513.985.5853
Additional Resources
The following specialists do not make securities recommendations. Please contact your Merrill Lynch Wealth Management Advisor if you have questions about how a specialist might be able to assist you.
Ashley Knight
Wealth Management Banking Specialist
Merrill
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Chester Centers
Wealth Management Lending Officer
NMLS #213202
Bank of America, N.A.
Don Livio
Investment Solutions Group Portfolio Strategist
Bank of America, N.A.
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About Merrill

Bringing fresh perspectives to your financial life
The financial decisions you make today can help determine the future you build for yourself and your family. Carving a clear path forward starts with connecting your life and finances. A Merrill advisor provides access to the investing insights of Merrill and banking capabilities of Bank of America to help you make informed decisions as you pursue your goals.

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Robert O'Brien is registered to do business in AL, AR, AZ, CA, CO, DC, FL, GA, IL, IN, KS, KY, MA, MD, MI, MN, NC, NJ, NV, NY, OH, OR, PA, SC, TN, TX, VA, WA, WI.