The Hines Group

Merrill Lynch Wealth Management
1241 Pittsford-Victor Road
Pittsford, NY 14534
(585) 899-2539
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The Hines Group has a simple philosophy. We believe that unnecessary risk is unacceptable risk. Our primary focus is to help every investor define their unique level of "investment risk" as it relates to each of their goals. Our team will work with you to articulate your goals and develop a customized financial strategy with your present and future needs in mind.
The Hines Group
Merrill Lynch Wealth Management

We strive to understand the latest trends, risks and potential opportunities. But when it comes to planning for your wealth, the most important thing is understanding what matters most to you. The relationship with you begins with a conversation, building a foundation that helps us get to know you, your family and full financial picture. We work together to develop a wealth management plan designed to identify and address your goals. And we deliver access to the investment insights of Merrill, trust and fiduciary services through Bank of America Private Bank, as well as to the banking convenience of Bank of America. As your life and market conditions change, we will meet to track progress and make adjustments to your plan, as necessary.

Kenton Hines
Senior Vice President, Senior Financial Advisor
Forbes "Top Next-Generation Wealth Advisors Best-in-State", 2023
(Published on August 8, 2023. Rankings based on data as of March 31, 2023.)
Forbes "Best-in-State Wealth Advisors", 2024
(Published on April 3, 2024. Rankings based on data as of June 30, 2023.)
About Us

We believe that good relationships are built through teamwork and client involvement, delivered through our advisors, client associates and access to the global resources of Merrill Lynch Wealth Management. Our mission is to understand you and your priorities. To take the time to ask hard, smart questions and to listen carefully, then to understand, in great detail, exactly where your wealth stands today, and where you'd like it to be tomorrow.

We help you design, implement and oversee a customized wealth management strategy that helps you and your family pursue your personal financial goals without unnecessary investment risk. We're passionate about what we do and we bring that passion to helping every client make what may be the most important financial decisions of their lives.

Meet Our Team
Kenneth L Hines,


Senior Vice President, Senior Consultant
Kenton Hines,


Senior Vice President, Senior Financial Advisor
Drew Beckeman,


Senior Financial Advisor
Holly Hare
Officer, Registered Wealth Management Client Associate
Additional Resources
The following specialists do not make securities recommendations. Please contact your Merrill Lynch Wealth Management Advisor if you have questions about how a specialist might be able to assist you.
Sherie L Allensworth
Wealth Management Lending Officer
Bank of America, N.A.
NMLS #590004
Kelly Marling
Wealth Management Banking Specialist
About Merrill

Bringing fresh perspectives to your financial life

The financial decisions you make today can help determine the future you build for yourself and your family. Carving a clear path forward starts with connecting your life and finances. A Merrill advisor provides access to the investing insights of Merrill and banking capabilities of Bank of America to help you make informed decisions as you pursue your goals.

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Investments & Wealth Institute™ (The Institute) is the owner of the certification marks CIMA® and Certified Investment Management Analyst®. Use of CIMA®, and/or Certified Investment Management Analyst® signifies that the user has successfully completed the Institute’s initial and ongoing credentialing requirements for investment management professionals.
Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™, and the CFP® (with plaque design) in the United States, which it authorizes use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.