John Halliday first began his career with Merrill Lynch Wealth Management at their flagship Fifth-Avenue office in the summer of 2015 as a seasonal client associate. Today, John is incredibly proud to carry on the Halliday name, becoming the third generation in his family to serve as a Merrill Lynch Financial Advisor. John continues to strengthen his commitment to ensuring reliable, quality service, all while leveraging his and his family's experience with Merrill’s wealth of financial products and research to provide clients with the most appropriate, individualized investment management strategies to help them achieve their short- and long-term financial goals.

John is a Brooklyn native and Bard College graduate. He is an avid reader, and enjoys running, swimming, skiing, music, coding, and art. John is fluent in Simplified/Mandarin Chinese, written and spoken.


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I follow the deep-seated Merrill tradition of participating in the communities we serve. This drives my interest in spending time volunteering with organizations in our community.