Sally Cai, CFP®, CRPC™, Senior Vice President, Senior Financial Advisor is devoted to servicing the needs of affluent families and businesses. She has experience in the Financial Services industry since 1997. She is a CERTIFIED FINANCIAL PLANNER™ professional, a certification awarded by the Certified Financial Planner Board of Standards, Inc. She has also earned the Chartered Retirement Planning Counselor designation.
Named to the Forbes “Best-in-State Wealth Management Teams”, 2023-2024 (*Published annually in January. Rankings based on data as of March 31 of prior year.)
Named the the Forbes "Top Women Wealth Advisors Best-in-State”, 2022-2024 (*Published annually in February. Rankings based on data as of September 30 of prior year.)
Named to the Forbes “America’s Top Wealth Management Teams High Net Worth", 2022-2024 (*Published annually in November. Rankings based on data as of March 31 of current year.)
Named to the Forbes "America's Top Women Wealth Advisors" 2021 (*Published on March 24, 2021. Rankings based on data as of September 30, 2020.) Named to the Working Mother/SHOOK Research's "Top Wealth Advisor Moms", 2020-2021 (*Published annually Sept - Oct. Rankings based on data as of Mar 31 of current year.)
Sally focuses on delivering a comprehensive approach to managing wealth that begins with listening to a client’s needs and helping to ensure every strategy is grounded in understanding what each client wants to achieve. Her access to the investment insights of Merrill Lynch Wealth Management and banking convenience of Bank of America helps address the various aspects of clients’ financial lives. Sally is driven by her passion for delivering excellent service and helping clients pursue their goals.
Sally’s wealth management approach is specifically designed to address the needs of affluent families and small to mid-sized companies through employing an objective and systematic process in offering effective financial strategies. Anchored by a needs assessment process, she commits her efforts in providing clients with sound advice on creating long term financial goals, developing an asset allocation policy, strategically customizing and implementing investment solutions based upon the clients risk tolerance, time horizon, liquidity needs, overall investment goals and the costs associated with the recommendation, and reviewing performance regularly and proactively. Sally’s services and core principles are aligned with the interests of her clients to deliver disciplined strategies in all market cycles.
Sally graduated from Lubins School of Business summa cum laude in Finance and Management Information Systems. She follows the deep-seated Merrill tradition of participating in the communities she serves. This drives her interest in spending time volunteering with organizations in the community.
*Published annually in February. Rankings based on data as of Sept 30 of prior year. Forbes “Top Women Wealth Advisors Best-in-State” list. Opinions provided by SHOOK® Research, LLC and is based on in-person, virtual and telephone due-diligence meetings that measure best practices, client retention, industry experience, credentials, compliance records, firm nominations, assets under management and Firm-generated revenue (investment performance is not a criterion). SHOOK’s rankings are available for client evaluation only, are not indicative of future performance and do not represent any one client’s experience and available for investor help in evaluating the right financial advisor and should not be considered an endorsement of the advisor. Compensation was not received from anyone for the study. Past performance does not guarantee future results. Details available at www.SHOOKresearch.com. SHOOK is a registered trademark of SHOOK Research, LLC.
*Published on March 24, 2021. Rankings based on data as of Sept 30, 2020. 2021 Forbes “America’s Top Women Wealth Advisors” list. Opinions provided by SHOOK® Research, LLC and is based on in-person, virtual and telephone due-diligence meetings that measure best practices, client retention, industry experience, credentials, compliance records, firm nominations, assets under management and Firm-generated revenue (investment performance is not a criterion). SHOOK’s rankings are available for client evaluation only, are not indicative of future performance and do not represent any one client’s experience and available for investor help in evaluating the right financial advisor and should not be considered an endorsement of the advisor. Compensation was not received from anyone for the study. Past performance does not guarantee future results. Details available at www.SHOOKresearch.com. SHOOK is a registered trademark of SHOOK Research, LLC.
*Published annually Sept - Oct. Rankings based on data as of Mar 31 of current year. Working Mother/SHOOK Research’s “Top Wealth Advisor Moms” list. Opinions provided by SHOOK® Research, LLC considered women advisors with children living at home under 21 years of age and is based on telephone and in-person interviews and surveys: service models, investing process, client retention, industry experience, review of compliance records, firm nominations, etc.; and quantitative criteria, such as assets under management and revenue generated for their firms. Investment performance is not a criterion because client objectives and risk tolerances vary, and advisors rarely have audited performance reports. SHOOK’s rankings are available for client evaluation only, are not indicative of future performance and do not represent any one client’s experience and do not guarantee investment success or higher level of performance results and not an endorsement of the advisor and should not be considered an endorsement of the advisor. Compensation was not received from anyone for the study. Details available at www.SHOOKresearch.com. SHOOK is a registered trademark of SHOOK Research, LLC.
My mission, first and foremost, is to understand you and what matters most to you. Armed with that information I can ask thoughtful questions -- listening carefully, then understanding in detail where your wealth stands today and where you'd like it to be tomorrow. I help you design and implement a personalized plan intended to help you and your family pursue financial goals while helping manage investment risk. My approach is to focus on potential solutions that can help turn goals into reality.
Bringing fresh perspectives to your financial life
The financial decisions you make today can help determine the future you build for yourself and your family. Carving a clear path forward starts with connecting your life and finances. A Merrill advisor provides access to the investing insights of Merrill and banking capabilities of Bank of America to help you make informed decisions as you pursue your goals.