The Cho Pierce Group Team Photo

Cho Pierce Group

Merrill Lynch Wealth Management
75 Rockefeller Plz
New York NY 10019
(212) 415.7497
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At the Cho Pierce Group, we partner with families and business owners to create personalized strategies that go beyond traditional wealth management. Leveraging Merrill’s investment insights and Bank of America’s banking solutions, we help you manage, grow, and preserve wealth while considering tax efficiency and long-term priorities.
Welcome

Our priority is to understand what matters most to you. We begin by listening carefully and learning where you are today and where you want to be tomorrow. From there, we work together to create a personalized strategy designed to help you pursue your goals and manage risk. With access to Merrill’s investment insights and Bank of America’s banking solutions, we aim to simplify complexity and provide clarity for your financial life.

About Us
Philosophy

We believe the best financial approach begins with understanding what matters most to you. Whether planning for retirement, funding education, or preparing to transfer wealth, our process starts by listening and learning about your priorities. With access to Merrill's investment insights and Bank of America's banking solutions, we help create strategies designed to manage, grow, and preserve your wealth for today and the future. As your life and markets evolve, we'll work together to adjust your plan so it stays aligned with your goals.

Meet Our Team
Justin Pierce,

CEPA®

Vice President, Senior Financial Advisor
212.415.7497
John J. Cho,

CEPA®, CFP®

Vice President, Wealth Management Advisor
713.658.1290
Yuchen Lin
Wealth Management Client Associate
212.415.7329
Kevin Lund
Merrill Financial Solutions Advisor
NMLS #2374874
212.236.5611
Additional Resources
The following specialists do not make securities recommendations. Please contact your Merrill Lynch Wealth Management Advisor if you have questions about how a specialist might be able to assist you.
Conor O'Keefe
Alternative Investments Regional Specialist
Bank of America, N.A.
Michael Liik
Wealth Strategist
Merrill
John Grassia
Senior Structured Credit Executive
Bank of America, N.A.
About Merrill

Bringing fresh perspectives to your financial life

The financial decisions you make today can help determine the future you build for yourself and your family. Carving a clear path forward starts with connecting your life and finances. A Merrill advisor provides access to the investing insights of Merrill and banking capabilities of Bank of America to help you make informed decisions as you pursue your goals.

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Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and the CFP® (with plaque design) in the United States, which it authorizes use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.