The Cho Pierce Group Team Photo

Cho Pierce Group

Merrill Lynch Wealth Management
75 Rockefeller Plz
New York NY 10019
(212) 415.7497
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Working with executives, business owners, and families to bring clarity, discipline, and structure to complex financial decisions.
Welcome
Our approach begins with understanding what matters most to you. We take the time to learn your priorities, concerns, and long‑term objectives so decisions are made with clarity and purpose.
Through Merrill’s investment insights and Bank of America’s banking capabilities, we work with clients to develop thoughtful strategies designed to help manage complexity as life and markets evolve.
About Us
Philosophy

We believe effective wealth management starts with listening. Whether planning for retirement, funding education, or preparing for future transitions, our process begins by understanding your goals, values, and financial priorities.

By combining disciplined planning with access to Merrill's investment insights and Bank of America's broader resources, we help clients implement strategies designed to support their objectives over time, adapting as circumstances change.

Meet Our Team
John J. Cho,

CEPA®, CFP®

Vice President, Wealth Management Advisor
713.658.1290
Justin Pierce,

CEPA®

Vice President, Senior Financial Advisor
212.415.7497
Kevin Lund
Merrill Financial Solutions Advisor
NMLS #2374874
212.236.5611
Yuchen Lin
Wealth Management Client Associate
212.415.7329
Additional Resources
The following specialists do not make securities recommendations. Please contact your Merrill Lynch Wealth Management Advisor if you have questions about how a specialist might be able to assist you.
Conor O'Keefe
Alternative Investments Regional Specialist
Bank of America, N.A.
Michael Liik
Wealth Strategist
Merrill
John Grassia
Senior Structured Credit Executive
Bank of America, N.A.
About Merrill

Bringing fresh perspectives to your financial life

The financial decisions you make today can help determine the future you build for yourself and your family. Carving a clear path forward starts with connecting your life and finances. A Merrill advisor provides access to the investing insights of Merrill and banking capabilities of Bank of America to help you make informed decisions as you pursue your goals.

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Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and the CFP® (with plaque design) in the United States, which it authorizes use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.