Sen Yen Goh
First Vice President, Wealth Management Advisor
NMLS #536433
51 John F Kennedy Pkwy
Floor 03
Short Hills NJ 07078
(973) 912.3017
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Understanding your life priorities is an important part of how I work with the clients I serve. It’s not just about markets and returns, it’s about what matters most to you. I welcome the opportunity to show you how we can work together to create financial strategies designed around you, your goals and your aspirations.
Profile

Sen Yen is a Wealth Management Advisor at Merrill Lynch Wealth Management in Short Hills, New Jersey. Sen Yen leverages the depth and global reach of Merrill to create a highly personalized wealth management experience. She works closely with her clients to develop detailed financial strategies and to tailor investment approaches that help her clients pursue their short and long-term goals, mindful of their legacy aspirations and philanthropic interests. Sen Yen advises clients through critical periods in their lives, including liquidity events and personal and professional transitions.
Sen Yen has more than 20 years of experience providing wealth management advice and services. She has been with Merrill since 2007. She has earned the CFP® certification awarded by the Certified Financial Planner Board of Standards, Inc.; the Certified Divorce Financial Analyst® (CDFA®) certification awarded by The Institute for Divorce Financial Analysts™; and the Certified Private Wealth Advisor® designation which is an advanced education program instructed by the University of Chicago Booth School of Business, the designation was awarded by the Investments & Wealth Institute™.
Sen Yen holds the following licenses and registrations:

  • FINRA Series 7, 8, 24, 63, 65, 66
  • NY Life, NJ Life and Health Insurance license

Sen Yen follows the deep-seated Merrill tradition of participating in the communities we serve. This drives her interest in spending time volunteering with organizations in our community.

About Me
Value Proposition

++Welcome++One of the reasons I chose to become a Merrill financial advisor was my passion for educating clients about investing. I want to help you understand planning for your wealth, as well as the challenges and possibilities presented by the markets, and the impact this greater understanding can have on your full financial life.

Meet Our Professional Staff
Yvette Lippoczy
Registered Wealth Management Client Associate
973.912.3006
Melanie N Romano Dunbar
Officer, Wealth Management Client Associate
973.912.7554
Additional Resources
The following specialists do not make securities recommendations. Please contact your Merrill Lynch Wealth Management Advisor if you have questions about how a specialist might be able to assist you.
Robert Jarvis
Investment Solutions Group Portfolio Strategist
Bank of America, N.A.
Tricia Kropp
Wealth Strategist
Natalie De La Calle
Alternative Investments Regional Specialist
Bank of America, N.A.
About Merrill

Bringing fresh perspectives to your financial life

The financial decisions you make today can help determine the future you build for yourself and your family. Carving a clear path forward starts with connecting your life and finances. A Merrill advisor provides access to the investing insights of Merrill and banking capabilities of Bank of America to help you make informed decisions as you pursue your goals.

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Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and the CFP® (with plaque design) in the United States, which it authorizes use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.
Investments & Wealth Institute™ (The Institute) is the owner of the certification marks CPWA® and Certified Private Wealth Advisor®. Use of CPWA®, and/or Certified Private Wealth Advisor® signifies that the user has successfully completed the Institute’s initial and ongoing credentialing requirements for wealth advisors.
Sen Yen Goh is registered to do business in CA, DE, FL, IN, MA, NC, NJ, NV, NY, PA, TX, VT, WA.