The Gsell Group
Merrill Lynch Wealth Management
194 Wood Ave S
Iselin, NJ 08830
(800) 677.9405
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Mission Statement
Our experienced team offers a knowledgeable perspective, wealth management strategies and personal service focused on your specific needs and goals
Welcome

Managing your wealth begins with a deep understanding of your full financial picture. Based on what matters most to you, I can help create a strategy as flexible as today's changing market conditions, and I can provide access to the investment insights of Merrill and the banking convenience and lending solutions of Bank of America. I will work to help you pursue your goals through personalized wealth management strategies.

Recognition
Goran Bojovski
Managing Director, Wealth Management Advisor
Barron's "Top 50 Institutional Consulting Teams", 2017-2021
Barron's "America's Top 1200 Financial Advisors State-by-State", 2016-2024
(Published annually in March. Rankings based on data as of September 30 of prior year.)
Financial Times "401 Top Retirement Plan Advisers", 2015-2020
(Published annually May – Oct. Rankings based on data as of Dec 31 of prior year.)
Forbes "Best-in-State Next Generation Wealth Advisors", 2019
(Published on September 4, 2019. Rankings based on data as of March 31, 2019.)
Forbes "America's Top Next-Generation Wealth Advisors", 2017-2018
(Published annually July – Sept. Rankings based on data as of March 31 of current year.)
Gsell Group
Forbes "Best-in-State Wealth Management Teams", 2023-2024
(Published annually in January. Rankings based on data as of March 31 of prior year.)
Barron’s “Top 100 Institutional Consulting Teams”, 2021-2024
(Published annually in April-May. Rankings based on data as of December 31 of prior year.)
About Us
Approach

Our approach to investing

Drawing upon research in the field of behavioral finance, Merrill developed the Investment Personality Assessment to help us get to know you better as an investor and potentially help you refine your own investing preferences. By gaining a deeper understanding of how you think and feel about investing through this assessment, we can customize the financial approach we develop together to help you pursue what matters most to you. Our Investment Personality Assessment is one of the ways to help us get to know you - to understand your goals and priorities. These questions will help us provide you with additional insights and resources.

Understanding your goals and priorities
Your life and goals change. We have tools to help you keep track of these changes so they can be reflected in your financial approach.

Meet Our Team
Bruce E Gsell,

CKP®

Managing Director, Senior Consultant
732.632.5818
Goran Bojovski,

CFP®, CIMA®, CKP®, CPFA™

Managing Director, Wealth Management Advisor
866.632.5883
Eric Eng,

CRPC™

Senior Financial Advisor
732.632.5834
Michelle A Bada
Assistant Vice President, Wealth Management Associate
732.632.5829
Gregory S Gallucci,

CFP®

Assistant Vice President, Business Manager
732.632.5888
Brian C Prusicki
Registered Wealth Management Client Associate
732.632.5847
Mark Zawistowski,

CFP®, CRPC™

Assistant Vice President, Wealth Planner
732.632.5869
Michelle Carranza
Officer, Registered Wealth Management Client Associate
732.632.5812
Patrick Sawyer
Assistant Vice President, Investment Management Specialist
732.632.5889
Eric M. Duskin
Registered Wealth Management Client Associate
732.632.5801
Gordana Warga
Wealth Management Client Associate
732.632.5886
About Merrill

Bringing fresh perspectives to your financial life

The financial decisions you make today can help determine the future you build for yourself and your family. Carving a clear path forward starts with connecting your life and finances. A Merrill advisor provides access to the investing insights of Merrill and banking capabilities of Bank of America to help you make informed decisions as you pursue your goals.

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C(k)P® is a registered trademark of The Retirement Advisor University, Inc.
Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and the CFP® (with plaque design) in the United States, which it authorizes use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.
Investments & Wealth Institute™ (The Institute) is the owner of the certification marks CIMA® and Certified Investment Management Analyst®. Use of CIMA®, and/or Certified Investment Management Analyst® signifies that the user has successfully completed the Institute’s initial and ongoing credentialing requirements for investment management professionals.
Chartered Retirement Planning Counselor™, CRPC™, and the CRPC™ logo are certification marks or registered certification marks of The College for Financial Planning Institutes Corp. in the United States.