JoBeth Souza
Senior Vice President, Wealth Management Advisor
380 Knollwood St Suite 430
Winston-Salem NC 27103
(336) 721.3222
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Whatever your personal goals may be, I will work together with you, one-on-one, to develop a personalized financial strategy designed to help you pursue your long-term goals.
Profile

After graduating with Honors from Wake Forest University, JoBeth began her career in the securities industry in 1993. She joined Merrill Lynch Wealth Management as a Registered Client Associate in 1997 and transitioned from a Registered Client Associate to a Financial Advisor in 2007. She is a Wealth Management Advisor, a Senior Vice President and a Senior Portfolio Advisor and holds the Certified Private Wealth Advisor® (CPWA®) designation and the Chartered Retirement Planning Counselor™, CRPC™ designation. A Senior Portfolio Advisor can help clients pursue their objectives by managing on a discretionary basis custom investment strategies, selecting from a wide range of Merrill model portfolios and third-party investment strategies.  She and the team collaborate and have a strong commitment to excellence and integrity. JoBeth's mission is to help clients identify their financial needs and provide them with tools, which allows them to create and maintain the lifestyle they desire.  In her free time, JoBeth enjoys running, kayaking, playing piano, and taking dance lessons.  She is passionate about volunteering regarding her daughter’s rare disease and spending time with her family. She lives in Lewisville, NC with her two children, Evan and Karabeth.

Recognition
Forbes "Best-in-State Women Wealth Advisors Ranking", 2023-2025
(Published annually Feb – April. Rankings based on data as of June 30 – September 30 of prior year.)
Forbes "Best-in-State Wealth Management Teams", 2023-2025
(Published annually in January. Rankings based on data as of March 31 of prior year.)
Forbes "Best-in-State Wealth Advisors", 2025
(Published on April 8, 2025. Rankings based on data as of June 30, 2024.)
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About Me
Philosophy

Communication is instrumental to managing life's challenges. That's why I work to engage you and your family in the financial decision-making process. Communicating openly with family members on the sometimes-difficult subject of wealth can be a challenge. I can help facilitate these discussions and offer personalized financial strategies designed to educate the younger generation about how assets may be invested.

About Merrill

Bringing fresh perspectives to your financial life
The financial decisions you make today can help determine the future you build for yourself and your family. Carving a clear path forward starts with connecting your life and finances. A Merrill advisor provides access to the investing insights of Merrill and banking capabilities of Bank of America to help you make informed decisions as you pursue your goals.

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Chartered Retirement Planning Counselor™, CRPC™, and the CRPC™ logo are certification marks or registered certification marks of The College for Financial Planning Institutes Corp. in the United States.
Investments & Wealth Institute™ (The Institute) is the owner of the certification marks CPWA® and Certified Private Wealth Advisor®. Use of CPWA®, and/or Certified Private Wealth Advisor® signifies that the user has successfully completed the Institute’s initial and ongoing credentialing requirements for wealth advisors.
JoBeth Souza is registered to do business in AL, AZ, CA, CO, CT, DC, FL, GA, IA, IL, IN, LA, MA, MD, MI, MN, MS, NC, NJ, NM, NV, NY, OH, OK, OR, PA, SC, TN, TX, VA, WA, WI, WV.