Froehlich Rice

Merrill Lynch Wealth Management
315 Lake Street East
Wayzata, MN 55391
(952) 476.5655
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Accessible, knowledgeable and experienced, we are committed to building and maintaining a strong relationship with you. We’re passionate about what we do and we bring that passion to helping you and your family make what may be the most important financial decisions of your lives.
Froehlich Rice
Welcome

In an increasingly complex world we help you focus on the things that matter the most to you.   Our team has the depth and breadth of experience, insight, and knowledge to assist you in making the future you envision a reality.

Recognition
Froehlich Rice
Forbes "Best-in-State Wealth Management Teams", 2023-2024
(Published annually in January. Rankings based on data as of March 31 of prior year.)
Click here to learn more about advisor recognitions
About Us
Our Philosophy

What matters most to you, matters most to us. By understanding what is most important to you, we can help you create a path to live the life you want.

Meet Our Team
Denise Froehlich,

CIMA®

Senior Vice President, Wealth Management Advisor
952.476.5657
Brent Rice,

CAP®, CPFA™, CRPC™

Senior Vice President, Senior Financial Advisor
952.476.5655
Tatiana Soto
Officer, Registered Senior Wealth Management Client Associate
952.476.5630
Kevin E. Seales
Officer, Registered Wealth Management Client Associate
952.476.5662
Dana Effertz,

CPFA™, CRPC™

Assistant Vice President, Senior Financial Advisor
952.404.5917
Additional Resources
The following specialists do not make securities recommendations. Please contact your Merrill Lynch Wealth Management Advisor if you have questions about how a specialist might be able to assist you.
Joseph McCullough
Wealth Strategies Advisor
Bank of America, N.A.
About Merrill

Bringing fresh perspectives to your financial life

The financial decisions you make today can help determine the future you build for yourself and your family. Carving a clear path forward starts with connecting your life and finances. A Merrill advisor provides access to the investing insights of Merrill and banking capabilities of Bank of America to help you make informed decisions as you pursue your goals.

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Investments & Wealth Institute™ (The Institute) is the owner of the certification marks CIMA® and Certified Investment Management Analyst®. Use of CIMA®, and/or Certified Investment Management Analyst® signifies that the user has successfully completed the Institute’s initial and ongoing credentialing requirements for investment management professionals.
CAP® and Chartered Advisor in Philanthropy® are the property of The American College, which reserves the sole rights to its use, and are used by permission.
Chartered Retirement Planning Counselor™, CRPC™, and the CRPC™ logo are certification marks or registered certification marks of The College for Financial Planning Institutes Corp. in the United States.