The Locniskar Pursel Biddinger Nienberg Rochow Group
Merrill Private Wealth Management
39577 Woodward Ave.
Floor 01
Bloomfield Hills, MI 48304
(248) 540.2070
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Mission Statement
As a multi-generational legacy team, we help client families streamline the complexities of significant wealth. We’ve built our team to provide continuity and connectivity across life stages and priorities. Our structure and approach nurture each family’s long-term legacy through customized advice and guidance.
Welcome

As a multi-generational legacy team, we help client families streamline the complexities of significant wealth. We’ve built our team to provide continuity and connectivity across life stages and priorities. Our structure and approach nurture each family’s long-term legacy through customized advice and guidance.

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Year-round Tax Efficient Management
Recognition
Dana Locniskar
Managing Director, Private Wealth Advisor
Barron's "Top 1,200 Financial Advisors", 2013-2024
(Published annually in March. Rankings based on data as of September 30 of prior year.)
Financial Times "400 Top Financial Advisers", 2013-2014, 2017, 2019-2020
(Published annually Mar – April. Rankings based on data as of June 30 of prior year.)
Barron's "Top 100 Financial Advisors", 2011
Forbes "America’s Top Wealth Advisors", 2016-2024
(Published in April 2023-2024. Rankings based on data as of June of the preious year. Years pre-dating 2023, published annually Aug - Oct. Rankings based on data as of March - June of current year.)
Forbes "Best-in-State Wealth Advisors", 2018-2024
(Published annually Jan – April. Rankings based on data as of June 30 of prior year.)
Forbes "America’s Top Wealth Management Teams Private Wealth", 2022-2023
(Published annually in November. Rankings based on data as of March 31 of current year.)
Forbes "Best-in-State Wealth Management Teams", 2023-2024
(Published annually in January. Rankings based on data as of March 31 of prior year.)
Show more recognition
The Locniskar Pursel Biddinger Nienberg Rochow Group
Forbes "Best-in-State Wealth Management Teams", 2023-2025
(Published annually in January. Rankings based on data as of March 31 of prior year.)
Forbes "America's Top Wealth Management Teams Private Wealth", 2022-2024
(Published annually in November. Rankings based on data as of March 31 of current year.)
Barron’s “Top 250 Private Wealth Management Teams”, 2024
(Published on May 10, 2024. Rankings based on data as of December 31, 2023.)
Our Approach
Locniskar Pursel Biddinger Nienberg Rochow Group

As a multi-generational legacy team, The Locniskar Pursel Biddinger Nienberg Rochow Group helps client families streamline the complexities of significant wealth. The team has been built to provide continuity and connectivity across life stages and priorities. The team structure and approach nurture each family's long-term legacy through customized advice and guidance.

The Locniskar Pursel Biddinger Nienberg Rochow Group prides itself on unparalleled experience and service to its client base. The group is designed to service all needs of any existing family of significant wealth with an advisor group that we will match to the generation of client from patriarch (matriarch) to grandchild. Given the depth of the team, we have created a legacy business that will last long after the patriarch (matriarch) has passed on. Prior to establishing a new relationship, it is vital to identify the expectations of our clients so that we may provide a consistent and reliable level of service. We have a consistent investment process that has stood the test of time from volatile to bull markets since the 1970s. Our process starts with the needs of the client, which we then match to the appropriate allocation and mix of assets. We aim to provide the highest level of service as it pertains to your individual, family and business goals.

Meet Our Team
Dana Locniskar
Managing Director, Private Wealth Advisor
248.540.2070
Thomas Pursel,

CPFA®

Managing Director, Private Wealth Advisor
248.540.2041
Matthew Biddinger,

CIMA®

Senior Vice President, Private Wealth Advisor
248.540.2045
Griffin Nienberg,

CPFA®, CRPC™

Senior Vice President, Senior Financial Advisor
248.540.3092
John Rochow,

CPFA®, CPWA®, SE-AWMA™

Senior Vice President, Wealth Management Advisor
248.540.2656
Trevor J Andrews,

CFA

Assistant Vice President, Private Wealth Investment Management Specialist
248.540.2087
Griffin Horne,

CRPC™

Assistant Vice President, Private Wealth Planner
248.540.2125
Debbie J O'Parka
Assistant Vice President, Private Wealth Associate
248.540.2143
Jennifer R Gelineau
Officer, Registered Private Wealth Client Associate
248.540.2527
Sandra L Kinsler
Officer, Registered Wealth Management Client Associate
248.540.2880
Elizabeth Horne
Private Wealth Client Associate
248.540.2446
Mark F Ward
Private Wealth Client Associate
248.540.2341
Zachary Schmidtke
Officer, Private Wealth Client Associate
248.540.2411
Michelle D Silver
Private Wealth Client Associate
248.540.2172
Lauren Ruggirello
Registered Private Wealth Client Associate
248.540.2197
Alyssa Cox
Private Wealth Client Associate
248.540.3334
Avery  Waite
Avery Waite
Wealth Management Client Associate (FP)
About Private Wealth

Looking at your wealth from every angle
Navigating complex wealth requires more than making investing decisions. It takes a trusted confidante who can help you step back and see the big picture. Your Merrill Private Wealth advisor is that steadfast guide — advocating for you, your family, and the people and causes you care about. Working together, we can help with strategies designed to grow, sustain and transfer your wealth to amplify the impact at every step of life's journey with insight, simplicity, perspective and solutions. Find out what it's like to work with us.

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Investments & Wealth Institute™ (The Institute) is the owner of the certification marks CIMA® and Certified Investment Management Analyst®. Use of CIMA®, and/or Certified Investment Management Analyst® signifies that the user has successfully completed the Institute’s initial and ongoing credentialing requirements for investment management professionals.
Chartered Retirement Planning Counselor™, CRPC™, and the CRPC™ logo are certification marks or registered certification marks of The College for Financial Planning Institutes Corp. in the United States.
Investments & Wealth Institute™ (The Institute) is the owner of the certification marks CPWA® and Certified Private Wealth Advisor®. Use of CPWA®, and/or Certified Private Wealth Advisor® signifies that the user has successfully completed the Institute’s initial and ongoing credentialing requirements for wealth advisors.
Sports & Entertainment Accredited Wealth Management Advisor™, SE-AWMA™, and the SE-AWMA™ logo are certification marks or registered certification marks of The College for Financial Planning Institutes Corp. in the United States.
CFA® and Chartered Financial Analyst® are registered trademarks of the CFA Institute.