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# Gregory Kort
Financial Advisor | Business Owner Transition & Competitive Sale Advisory
Gregory Kort is a Financial Advisor with Merrill who works closely with privately held business owners navigating one of the most significant financial events of their lives—the sale of their business. With decades of experience advising executives and entrepreneurs, Gregory specializes in helping owners maximize value, maintain leverage, and achieve optimal outcomes through a structured, competitive bid process.
## Helping Business Owners Sell with Confidence and Control
Many business owners are approached by buyers long before they are truly ready to sell. Too often, those conversations occur one buyer at a time, leaving owners negotiating without full visibility into market demand or valuation.
Gregory’s role is to level the playing field.
He advises business owners on how to prepare, position, and market their companies to multiple qualified buyers simultaneously, creating competition that drives stronger valuations and more favorable transaction terms. His approach emphasizes:
Confidentiality and discretion
* Multiple buyer comparisons—not single‑buyer pressure
* Control over timing, structure, and legacy considerations
* Alignment of the sale with long‑term personal and family goals
## The Competitive Bid Advantage
Gregory helps owners understand and implement a competitive sale process, which typically includes:
Assessing readiness and market value before any commitment to sell
* Identifying the right mix of strategic buyers, private equity, and family offices
* Coordinating a confidential outreach strategy to multiple qualified parties
* Structuring a process that encourages buyers to compete on price, certainty, and deal terms
* Managing the process alongside legal and tax advisors to reduce risk and friction
This disciplined approach helps owners avoid the common pitfalls of unsolicited offers and ensures that no single buyer controls the narrative.
## A Holistic Advisor Beyond the Transaction
Gregory’s work does not end at the letter of intent. He supports clients before, during, and after a transaction by helping them:
Prepare personally and financially for liquidity events
* Evaluate deal structures, rollover equity, and post‑sale scenarios
* Coordinate with CPAs, attorneys, bankers, and other advisors
* Transition from concentrated business wealth to a diversified strategy
* Align sale proceeds with retirement, estate, and legacy planning
By integrating business‑sale strategy with long‑term wealth planning, Gregory helps owners move forward with clarity and confidence.
## Who Gregory Works With
Gregory typically advises:
Founder‑owned and family‑owned businesses
* Owners considering succession, partial liquidity, or full exit
* Entrepreneurs evaluating offers but seeking better alternatives
* Executives preparing for a major liquidity or transition event
While many clients ultimately complete a sale, Gregory also works with owners who simply want to understand their options before making a decision.
## Philosophy
Gregory believes the best transactions occur when owners are informed, prepared, and not rushed. His advisory style is thoughtful, transparent, and owner‑centric—focused less on “selling a business” and more on helping owners make the right decision at the right time, on the right terms.
## Begin the Conversation
Business owners considering a sale—or simply seeking to understand their company’s value and buyer demand—are encouraged to begin with a confidential, no‑obligation conversation.
I help business owners navigate the business sale process by serving as a consistent financial guide before, during, and after a transaction. Throughout the process, I help owners prepare financially, make informed decisions as details evolve, and transition from business ownership with clarity and confidence.
Through Merrill and Bank of America, I help coordinate the financial elements that often surround a sale—personal wealth planning, investment management, liquidity and concentration risk planning, cash management, and banking considerations such as credit, lending, and transition financing. Working alongside a client's broader advisory team, my focus is to help ensure the financial outcomes of the sale align with personal, family, and long‑term goals.
My role is not just to support the transaction, but to help owners move through the entire process with structure, perspective, and a clear plan for what comes next.

Bringing fresh perspectives to your financial life
The financial decisions you make today can help determine the future you build for yourself and your family. Carving a clear path forward starts with connecting your life and finances. A Merrill advisor provides access to the investing insights of Merrill and banking capabilities of Bank of America to help you make informed decisions as you pursue your goals.
