Rua Hekhuis
,
First Vice President, Wealth Management Advisor
NMLS #1056442
250 Monroe Avenue NW
Grand Rapids, MI 49503
616.774.4277
Learn more about an advisor's background on
Accessible, knowledgeable and experienced, I am committed to building and maintaining a strong relationship with you. I am passionate about what I do and I bring that passion to helping you and your family make what may be the most important financial decisions of your lives.
Profile

Rua was recruited to join Merrill in 2012 after nearly a decade working as a private consultant in Malibu, California and Palm Beach, Florida. Her earliest career involved both development roles in the not-for-profit Alzheimer’s and for-profit pharmaceutical industries.



Training & Education

She holds a Master’s Degree in Marketing and Management from the Rinker School of Business at Palm Beach Atlantic University and earned a Bachelor of Science in Marketing and Management with a triple minor in Entrepreneurship, Social Sciences, and Economics from Northwood University in West Palm Beach, FL. In order to fulfill the complex needs and long term goals of her clients, she also holds the following financial services specific qualifications and training:
  • CERTIFIED FINANCIAL PLANNER™ certification attained through the rigorous process administered through the Certified Financial Planner Board of Standards, Inc.
  • Chartered Retirement Planning Counselor\*\*™\*\* designation attained through the College for Financial Planning Institutes Corp.
  • Sports & Entertainment Accredited Wealth Management Advisor™ designation attained through the College for Financial Planning Institutes Corp.
  • Merrill Longevity Training Program from the University of Southern California’s Davis School of Gerontology.


Client Approach: Planning Focused, Personal Touch

Rua provides all clients with customized guidance geared towards their unique goals and life circumstances. Starting with goals-based planning, Rua then pulls from the large-scale resources of Merrill and Bank of America’s global enterprise to allow evolving client goals to be seamlessly met.  

Personal Life

Rua lives in Spring Lake with her husband, Ken Hekhuis, and their two dogs: Fat Amy and Kai. Outside of work she dedicates time to support homeless animals through the Humane Society of West Michigan and enjoys running, biking, gardening, reading, doing martial arts, skiing, or laughably attempting to golf or snow board.
\*A Senior Portfolio Advisor can help clients pursue their objectives by managing on a discretionary basis custom investment strategies, selecting from a wide range of Merrill model portfolios and third-party investment strategies.
About Me
Welcome

My mission, first and foremost, is to understand you and what matters most to you. Armed with that information I can ask thoughtful questions -- listening carefully, then understanding in detail where your wealth stands today and where you'd like it to be tomorrow. I help you design and implement a personalized plan intended to help you and your family pursue financial goals while helping manage investment risk. My approach is to focus on potential solutions that can help turn goals into reality.

Meet Our Professional Staff
Larry J Johnson,

CRPC™

Wealth Management Associate
616.774.4264
Sonya Niewiek
Registered Wealth Management Client Associate
616.774.4250
Additional Resources
The following specialists do not make securities recommendations. Please contact your Merrill Lynch Wealth Management Advisor if you have questions about how a specialist might be able to assist you.
Katelyn McMiller
Wealth Management Banking Specialist
Wale Adebayo
Investment Solutions Group Portfolio Strategist
Casey L Glisson
Wealth Management Lending Officer
NMLS #1077099
About Merrill

Bringing fresh perspectives to your financial life

The financial decisions you make today can help determine the future you build for yourself and your family. Carving a clear path forward starts with connecting your life and finances. A Merrill advisor provides access to the investing insights of Merrill and banking capabilities of Bank of America to help you make informed decisions as you pursue your goals.

Sign Up for Perspectives Monthly E-Newsletter
Get the latest investment insights, tips and strategies to help you live your best financial life
Sign Up
Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™, and the CFP® (with plaque design) in the United States, which it authorizes use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.
Chartered Retirement Planning Counselor™, CRPC™, and the CRPC™ logo are certification marks or registered certification marks of The College for Financial Planning Institutes Corp. in the United States.
Rua Hekhuis is registered to do business in AK, AZ, CA, FL, GA, IL, IN, LA, MD, MI, MN, MO, NC, NJ, OH, PA, TN.
Sports & Entertainment Accredited Wealth Management Advisor™, SE-AWMA™, and the SE-AWMA™ logo are certification marks or registered certification marks of The College for Financial Planning Institutes Corp. in the United States.