Matthew Vest

Financial Advisor
301 No Seminary St
Floor Gr
Florence AL 35630
(256) 760.2016
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I help you uncover what matters to you and your family to help create a strategy to pursue your financial goals.
Profile

With over a decade of experience in financial services and a deep commitment to client-centered planning, Matthew helps individuals and families navigate the complexities of wealth with clarity and confidence. As a Financial Advisor at Merrill Lynch Wealth Management, Matthew focuses on retirement and estate planning services, tax-efficient asset management, and customized family financial planning.
Matthew works closely with pre-retirees and retirees, high-net-worth individuals, and young families preparing for the future and delivering customized strategies tailored to each stage of life. His planning philosophy is rooted in a detail-oriented approach to every facet of his clients’ financial lives, helping to ensure that each decision aligns with their long-term goals. Using Merrill’s proprietary financial modeling process, called the Personal Wealth Analysis®, he and his team are able to analyze scenarios and create strategies to assist in finding a path to each of his clients’ goals.
What sets Matthew apart is his multigenerational approach to financial planning: working with grandparents, parents, and children to foster continuity, communication, and long-term financial health across the entire family. Alongside his team, he provides white-glove service to help ensure every client receives personalized attention, proactive communication, and a trusted relationship built to last.
His investment philosophy emphasizes risk mitigation through diversification and active portfolio management, while incorporating tax-efficient strategies to help preserve and grow wealth.
Matthew earned his undergraduate degree in finance from the University of North Alabama, followed by a master’s degree in financial planning from the University of Alabama. He also later went on to earn his CERTIFIED FINANCIAL PLANNER® certification.
Matthew lives in Killen, Alabama with his wife, Abigail, and their children, Micah and Madelyn. Outside of work, he enjoys tackling home projects, spending time with family, serving through his church, and, when time allows, finding his way onto a golf course.

About Me
How We Begin

Every relationship starts with a conversation. No pressure, no sales pitch, just an honest discussion about what's important to you. We'll talk about your financial goals, your family, and the challenges you see ahead. I'll ask questions, but more importantly I'll listen. By the end of our first meeting, you'll have a sense of what to expect in our next meeting as we discuss results, and I'll have a better understanding of how I can add value to your life and your family.

Goals: We will speak in more details about this when we next meet. But begin thinking about what you'd like me to help plan/solve for. Retirement? Paying down debt? Travelling abroad? Inheritance for your family?

Liquid Assets: (Investable assets)

  • Retirement assets: (Roth, IRA, 401k): for each: Balances and how they are held/investedAre you currently contributing and to what degree?
    Current balance of each asset
    Having a statement for these assets will be helpful for me in completing your wealth analysis. Please email these if you're able/comfortable
  • General Assets: for each: Balances and how they are held/investedSavings account
    General Investment accounts
  • College Assets: Balances and how they are held/invested

Real Assets: (Tangible assets): for each: Value/debt owed and at what % if you know

  • Home
  • Vehicles
  • Rental Properties
  • Other: (boat, trailer, ATV, etc)

Income:

  • Your annual salary: Company name, longevity
  • Spouse's Salary: Company name, longevity
  • Other forms of income:

- Royalties
- Rental properties
- Disability
- Other

Debts:

  • Credit cards
  • Student Loans
  • HELOC
  • Other
Saturday, July 18th 2026
Cramer's Paddle for a Cause presented by Long-Lewis Foundation

Welcome to Cramer's Paddle for a Cause Benefiting the Cramer Children's Advocacy Center presented by the Long-Lewis Foundation, hosted at Veterans Memorial Park. We are excited to have yo...

About Merrill

Bringing fresh perspectives to your financial life
The financial decisions you make today can help determine the future you build for yourself and your family. Carving a clear path forward starts with connecting your life and finances. A Merrill advisor provides access to the investing insights of Merrill and banking capabilities of Bank of America to help you make informed decisions as you pursue your goals.

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Matthew Vest is registered to do business in AL, CA, GA, IN, MS, PA, TN, TX, VA, WA.
Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and the CFP® (with plaque design) in the United States, which it authorizes use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.