Dwyer & Associates

Merrill Lynch Wealth Management
1414 Main Street
Floor 23
Springfield MA 01144
(413) 747.6905
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Every member of our team is dedicated to helping people achieve their financial goals. We believe every client is entitled to the highest level of personalized service and care. With the global resources of Merrill, we’ll place you at the center of the wealth management process as we work together to design a goals-based financial approach to help you reach the goals that matter most to you.
Welcome

The Lusteg Dwyer Wealth Management Group serves an accomplished clientele that can benefit from the value of an experienced wealth management team working strategically on their behalf. Before investments are considered, David and Kelly help clients explore and identify goals that hold meaning for themselves and their families. Special efforts are also made to engage spouses and partners on matters that affect retirement, estate and philanthropic planning strategies.

“Superior wealth management demands that we fully understand each client. We serve people who want to have the right strategy in place and follow it. Rather than being involved in daily investment decisions, they want to know what they own and why,” David points out.

Having known many clients for decades, The Lusteg Dwyer Group now serves families in Massachusetts, New England, and nationwide – physicians, dentists, executives, business owners and retirees. The team’s holistic, forward-looking approach is designed to help clients prepare for desired retirement lifestyles, as well as unlikely circumstances.

“We’re very interested in behavioral finance, assessing clients’ investment personalities, and reminding them how emotional reactions can delay their goals. We also call clients during volatile markets to allay their concerns and encourage them to call when buying a second home, or sending a child to a state or private college,” David explains.

To help preserve clients’ assets and grow them to reflect a client’s comfort with risk, The Lusteg Dwyer Group uses the Merrill Lynch Wealth Management due diligence team to help select professionally managed portfolios of stocks, bonds and other asset classes. David and Kelly also coordinates with clients’ CPAs and attorneys to align tax minimization and estate planning strategies.

“I believe clients value our discipline and devotion,” David says. “By crafting thoughtful strategies for retirement, education funding, wealth transfer and more, we can better position clients for positive outcomes that bring them personal and financial rewards.”

*Impact investing and/or Environmental, Social and Governance (ESG) managers may take into consideration factors beyond traditional financial information to select securities, which could result in relative investment performance deviating from other strategies or broad market benchmarks, depending on whether such sectors or investments are in or out of favor in the market. Further, ESG strategies may rely on certain values based criteria to eliminate exposures found in similar strategies or broad market benchmarks, which could also result in relative investment performance deviating.

About Us
Approach

Every relationship begins with a conversation, helping you identify and prioritize which goals matter most to you. Whether it's transferring wealth to the next generation, customizing your financial approach to help you pursue your passions, or providing advice and guidance to help you stay informed, we start by listening to learn more about you and your family.Your approach to investingDrawing upon research in the field of behavioral finance, Merrill developed the Investment Personality Assessment to help us get to know you better as an investor and potentially help you refine your own investing preferences. By gaining a deeper understanding of how you think and feel about investing through this assessment, we can customize the financial approach we develop together to help you pursue what matters most to you. Our Investment Personality Assessment is one of the ways to help us get to know you - to understand your goals and priorities. These questions will help us provide you with additional insights and resources.Understanding your goals and prioritiesYour life and goals change. We have tools to help you keep track of these changes so they can be reflected in your financial approach.

Meet Our Team
Kelly Dwyer,

CFP®

Vice President, Wealth Management Advisor
407.839.2629
Santrella  Herd
Santrella Herd
Officer, Client Service Associate
704.339.6919
About Merrill

Bringing fresh perspectives to your financial life

The financial decisions you make today can help determine the future you build for yourself and your family. Carving a clear path forward starts with connecting your life and finances. A Merrill advisor provides access to the investing insights of Merrill and banking capabilities of Bank of America to help you make informed decisions as you pursue your goals.

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Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and the CFP® (with plaque design) in the United States, which it authorizes use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.