Bob grew up appreciating the importance of managing the wealth of hardworking people. His father, Robert O'brien, Sr., was a financial advisor at Merrill Lynch Wealth Management for 38 years and Bob joined him in 1993 after spending three years at Shearson Lehman Brothers.
With Bob Sr's values and insights, Bob began working with many clients he serves today. They include owners of private businesses (and their 401k plans), corporate executives, affluent families and non-profit organizations. To help clients navigate through life challenges – from retirement and college planning, to business ownership and liability management – Bob coordinates with clients’ CPAs and attorneys, and provides access to Bank of America for residential and securities-based lending.
A lifelong resident of the South Shore, Bob graduated from Boston College’s Carroll School of Management, where he played NCAA Division I hockey for two years. Bob and his wife, Cathy, lives in Duxbury where they’ve raised their three sons. In addition to family time, Bob is an avid golfer, and mountain and road biker. Bob also follows his alma mater’s teams and enjoys volunteering for local charities on the South Shore.
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My mission, first and foremost, is to understand you and what matters most to you. Armed with that information I can ask thoughtful questions -- listening carefully, then understanding in detail where your wealth stands today and where you'd like it to be tomorrow. I help you design and implement a personalized plan intended to help you and your family pursue financial goals while helping manage investment risk. My approach is to focus on potential solutions that can help turn goals into reality.
Bringing fresh perspectives to your financial life
The financial decisions you make today can help determine the future you build for yourself and your family. Carving a clear path forward starts with connecting your life and finances. A Merrill advisor provides access to the investing insights of Merrill and banking capabilities of Bank of America to help you make informed decisions as you pursue your goals.