Diane Rooney

I joined Merrill to help clients translate their dreams and goals to reality.  My service model caters to clients seeking greater confidence in planning their financial lives. We help you translate your life priorities into actionable, measurable goals and take the time to understand how you make investment decisions. I advocate an objective, cohesive view of your finances and coordinate your plan with other advisors as appropriate. 

Investing for multiple goals can be a complex and overwhelming task. In some cases, you may have the inclination to invest on your own but simply don’t have the time to keep up with the ever-changing environment. By working together, I can bring you the professional advice and resources of a world class firm and give you more time for your family, business and community endeavors. Clients expect and experience a personal and responsive level of service. 

I began my financial services career in 1987 and prior to Merrill, spent over twenty years at some of the nation’s top financial firms helping private, closely held businesses finance their growth and succession plans.  I have obtained advanced certifications because I believe that well educated professionals better serve their clients.  I also focus on sustainable, responsible and impact investing for those who have interest.

I live in Boston and believe that volunteering strengthens communities. I regularly serve for neighborhood associations and health and human service related organizations.  Favorite spots in New England include Killington, VT and Middletown, RI.  I enjoy skiing, tennis, surfing, scuba diving and international travel. 
 
EDUCATION:
MBA, Finance, W.E. Simon School of Business, University of Rochester
BA, Economics, University of Rochester

CERTIFIED FINANCIAL PLANNER^® certificant, a designation awarded by the Certified Financial Planner Board of Standards, Inc.
Chartered Retirement Planning Counselor, CRPC, certification awarded by the College for Financial Planning Institutes Corp.
Chartered SRI Counselor, CSRIC^™ designation
*Impact investing and/or Environmental, Social and Governance (ESG) managers may take into consideration factors beyond traditional financial information to select securities, which could result in relative investment performance deviating from other strategies or broad market benchmarks, depending on whether such sectors or investments are in or out of favor in the market. Further, ESG strategies may rely on certain values based criteria to eliminate exposures found in similar strategies or broad market benchmarks, which could also result in relative investment performance deviating.