Heil & Associates

Merrill Lynch Wealth Management
101 Bullitt Lane
Floor 04
Louisville, KY 40222
(502) 329-5008
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Heil & Associates believes that good client relationships are built through teamwork & client involvement, delivered through our advisors, client associates & access to the global resources of Merrill Lynch Wealth Management. Our goal is to be your primary source for financial advice & guidance. We want you to value the dedication and diligence we provide at each step of the wealth management process.Check out this article about Women in Finance featuring Carol Heil.
Heil & Associates
Merrill Lynch Wealth Management

Heil & Associates have over 100 years of collective experience customizing wealth management strategies and delivering concierge-level service to clients and families. Clients include primarily business owners, corporate executives and entrepreneurs who value a strong work ethic, a clearly defined investment process and a collaborative approach to managing their wealth. We believe that these are among the reasons many of them have elected to work with our team for decades. We are honored that as clients have retired or relocated, they have chosen to continue working with our team. We have found that geographical distance is no obstacle to building and maintaining long–term relationships based on professionalism and personalized service.

Our approach to wealth management extends beyond investments, integrating the various moving parts of clients’ financial lives. This approach is designed to help them grow and preserve their wealth, as well as manage risk along the way. Whether a client is preparing for retirement, saving for a child’s education or transferring wealth to the next generation, each goal is prioritized and coordinated. We are committed to providing a level of service and attention to detail that significantly exceeds expectations.

Our commitment to clients and our community

Community service is very important to our team members. We value volunteerism and are devoted to making a positive difference in the community where we work and live. Over the past several decades we have been fortunate to build a successful business and believe strongly in giving back.

In serving clients, we adhere to the following principles.

Teamwork: As a team we discuss and debate strategies and potential recommendations in the interest of delivering a better client experience.
Communication and Service: We meet with clients on a disciplined basis in an effort to review the progress we are making toward their goals. During these meetings it gives us an opportunity to learn of any material changes in clients’ lives that may need to be considered.
Transparency: We strongly believe in full disclosure, including the rationale behind financial strategies, risk assessment and any related cost. It is critical that clients have all the facts before acting on any of the team’s strategies.
Integrity: The team strives to maintain the highest level of ethical conduct at all times.
Accessibility: Every day our team stands ready to address any questions or concerns that clients may have and is committed to resolving any issues promptly.
Client Appreciation: Throughout the year the team enjoys hosting events that are both educational and social in nature.
Carol Heil
Senior Vice President, Wealth Management Advisor
Forbes "Top Women Wealth Advisors Best-in-State", 2022-2024
(Published annually Feb – April. Rankings based on data as of June 30 – September 30 of prior year.)
Forbes "Best-in-State Wealth Advisors", 2019-2024
(Published annually Jan – April. Rankings based on data as of June 30 of prior year.)
Forbes "Best-in-State Wealth Management Teams", 2023-2024
(Published annually in January. Rankings based on data as of March 31 of prior year.)
Forbes "America’s Top Women Wealth Advisors", 2020-2021
(Published annually Feb - April. Rankings based on data as of June 30 - September 30 of prior year.)
Heil & Associates
Forbes "Best-in-State Wealth Management Teams", 2023-2024
(Published annually in January. Rankings based on data as of March 31 of prior year.)
About Us
Our Process

Every client has a unique set of goals, challenges and aspirations. As a result, Heil & Associates provides a customized wealth management strategy tailored to your individual circumstances. Our process begins with a conversation in which we seek to discover where you are today and where you want to be tomorrow. We go beyond balance sheets and financial statements to learn what's most important to you and why.

Based on what we learn, we design a wealth management strategy that takes into account the priority of your goals, liquidity needs, time horizon and risk tolerance. In developing the strategy with you, we seek to:

  • Clarify goals you deeply value

  • Avoid unnecessary lifestyle sacrifice

  • Minimize investment risk

Throughout our relationship, we will communicate with you to review the progress we are making towards your goals and to remain informed about changes in your life that could impact your financial outlook. Our reviews will include our global outlook, evaluating your asset allocation and progress toward your goals.

We believe there is more to wealth management than just investments, and, with your permission, we will collaborate with your attorneys and accountants to see that all aspects of your financial life are coordinated.

Meet Our Team
Carol Heil,


Senior Vice President, Wealth Management Advisor
Whitney B Woodford
Assistant Vice President, Wealth Management Associate
Brody Heil
Wealth Management Client Associate
Kathleen G Mcconnell
Wealth Management Client Associate
Additional Resources
The following specialists do not make securities recommendations. Please contact your Merrill Lynch Wealth Management Advisor if you have questions about how a specialist might be able to assist you.
Tracey VanNevel
Senior Wealth Management Lending Officer
Bank of America, N.A.
NMLS #470779
Hollie Smith
Wealth Management Banking Specialist
Nicholas A. Beilfuss
Wealth Strategies Advisor
Bank of America, N.A.
About Merrill

Bringing fresh perspectives to your financial life

The financial decisions you make today can help determine the future you build for yourself and your family. Carving a clear path forward starts with connecting your life and finances. A Merrill advisor provides access to the investing insights of Merrill and banking capabilities of Bank of America to help you make informed decisions as you pursue your goals.

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Chartered Retirement Planning Counselor™, CRPC™, and the CRPC™ logo are certification marks or registered certification marks of The College for Financial Planning Institutes Corp. in the United States.
Investments & Wealth Institute™ (The Institute) is the owner of the certification marks CIMA® and Certified Investment Management Analyst®. Use of CIMA®, and/or Certified Investment Management Analyst® signifies that the user has successfully completed the Institute’s initial and ongoing credentialing requirements for investment management professionals.
Sports & Entertainment Accredited Wealth Management Advisor™, SE-AWMA™, and the SE-AWMA™ logo are certification marks or registered certification marks of The College for Financial Planning Institutes Corp. in the United States.