Colin Bonnett
Financial Advisor
110 N Wacker Dr
Chicago IL 60606
(312) 696.7635
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I respect my clients, the wealth they’re building and their desire to put it to work.My mission? To help them make intelligent financial decisions and craft a real-world strategy that reflects who they are, where they’ve been and where they want to go.
Profile

Care and curiosity define Colin’s approach. Recognizing that effective and enduring financial strategies begin with his genuine appreciation for each client, Colin has honed a disciplined, planning process that accounts for their personal passions, most cherished goals and greatest concerns.

“I want clients to enjoy their lives without compromising their ability to save, invest and prepare for the future. Some clients are young professionals and young couples making good money who need guidance on how to allocate it – for education and retirement planning, buying a home, or another short-term goal,” Colin says. “And some clients are further into their financial lives and have become the successful business owner or physician with healthy nest eggs and questions about the retirement lifestyles they can expect or efficient ways to pass assets to the next generation.”   

To facilitate productive discussions with clients, Colin often asks, “What about your goals – my job is helping you get there. Tell me about your family. Who are you responsible for? Are you planning to buy a home or something else? Do you have money coming to you from parents? Do you have college loans to pay off? Where do you think you stand financially? What’s your vision of a great retirement?”

Colin’s efforts extend to both spouses (or partners) – educating whenever possible and helping each share ideas and grasp the underpinnings of their overall strategy. As a proactive advisor, Colin also helps clients plan for circumstances they anticipate and those they don’t. Additionally, he explains the value of consistent saving and investing, the virtues of taxable and tax-deferred accounts, and why, for example, insurance may be worth considering. 

When it comes to investments, Colin works with the firm’s Chief Investment Office and uses its “building blocks” to customize a diversified portfolio for each client with what may include equities, bonds, ETFs, and alternative investments*.  Driving his decisions are a client’s comfort with risk, investment timeline, liquidity needs and the goals he helps them explore and articulate.

“The primary reason I left an independent firm after three years to join Merrill was to bring clients a bigger toolbox of best-in-class resources and solutions, “ Colin says. “Here, I can utilize a broad range of asset classes and offer access to residential and securities-based lending through Bank of America. I also align my tax-minimization and estate planning strategies with those of clients’ CPAs and attorneys. Our support people are incredible, too – giving me more time to focus on clients.”

*NMLS ID: 2444968
*Merrill, its affiliates, and financial advisors do not provide legal, tax, or accounting advice. You should consult your legal and/or tax advisors before making any financial decisions.
*Some or all alternative investment programs may not be in the best interest of certain investors. No assurance can be given that any alternative investment’s investment objectives will be achieved.
Colin graduated from Illinois Wesleyan University, where he was captain of its basketball team. Still active on the hardwood, Colin helps out the basketball program at Benet Academy in Naperville. He is also active in his community by serving as an ambassador for The Andrew Weishar Foundation, which supports families battling pediatric cancer. A big Chicago Bulls and Bears fan, he grew up on the Southside and currently lives uptown in Wicker Park with his better half, Rhonda.

About Me
Welcome

My mission, first and foremost, is to understand you and what matters most to you. Armed with that information I can ask thoughtful questions -- listening carefully, then understanding in detail where your wealth stands today and where you'd like it to be tomorrow. I help you design and implement a personalized plan intended to help you and your family pursue financial goals while helping manage investment risk. My approach is to focus on potential solutions that can help turn goals into reality.

About Merrill

Bringing fresh perspectives to your financial life
The financial decisions you make today can help determine the future you build for yourself and your family. Carving a clear path forward starts with connecting your life and finances. A Merrill advisor provides access to the investing insights of Merrill and banking capabilities of Bank of America to help you make informed decisions as you pursue your goals.

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Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and the CFP® (with plaque design) in the United States, which it authorizes use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.
Colin Bonnett is registered to do business in AZ, CA, CO, FL, GA, HI, IA, IL, IN, MD, NC, NV, NY, RI, WI.