Caroline Adams is a Financial Advisor with Williams, Jones & Associates at Merrill. Caroline looks to have a sustained, positive impact on the individuals and families she serves, helping them create a more secure and cohesive financial future. She recognizes that finances are an important aspect of people’s well-being. To that end, she strives to make their lives simpler and less stressful, helping them adopt the habits and mindsets that can help them build wealth, foster long-term security, and derive more meaning and satisfaction from their lives and legacies.
To Caroline, wealth management is about possibilities—helping people do more with their wealth through long-term planning, consistent action, and coordinated follow-through. Her areas of focus include tax-sensitive financial strategies, business planning, cash-flow analysis, higher-education savings, and wealth transfer. Her background in public accounting has heightened her ability to collaborate effectively with clients’ external tax and legal advisors, resulting in steady momentum on shared initiatives. Caroline also looks to support successive generations of client families in their ability to weigh their options, instill sound habits, and begin early on the path toward financial independence.Caroline joined Merrill in 2021 after working as a Certified Public Accountant (CPA) with a large Montana-based public accounting firm. Her public accounting career included tenures in the Audit Department, where she focused on non-profit and government entities, as well as the Tax Department, where she supported individuals and businesses in their tax-return preparation and tax planning. In her current role at Merrill, Caroline is gratified to assist clients with a broader range of financial needs and capabilities. Originally from Whitefish, Montana, she holds dual degrees—a B.A. in Accounting and a B.A. in Finance—from Carroll College in Helena.Caroline and her husband, Cole, live in Boise with their much-loved golden retriever, Bo. They enjoy spending time outdoors together, particularly hiking in the mountains. Caroline’s hobbies also include snow skiing and playing tennis.
##### *Caroline does not provide tax advice in her current role with Merrill. Merrill, its affiliates, and financial advisors do not provide legal, tax, or accounting advice. You should consult your legal and/or tax advisors before making any financial decisions.
My mission, first and foremost, is to understand you and what matters most to you. Armed with that information I can ask thoughtful questions -- listening carefully, then understanding in detail where your wealth stands today and where you'd like it to be tomorrow. I help you design and implement a personalized plan intended to help you and your family pursue financial goals while helping manage investment risk. My approach is to focus on potential solutions that can help turn goals into reality.
Bringing fresh perspectives to your financial life
The financial decisions you make today can help determine the future you build for yourself and your family. Carving a clear path forward starts with connecting your life and finances. A Merrill advisor provides access to the investing insights of Merrill and banking capabilities of Bank of America to help you make informed decisions as you pursue your goals.