Clifford Farren Headshot Image
Clifford Farren
Senior Vice President, Senior Financial Advisor
3455 Peachtree Road N.E.
Atlanta GA 30326
(404) 264.2083
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Whatever your personal goals may be, I will work together with you, one-on-one, to develop a personalized financial strategy designed to help you pursue your long-term goals.
Profile

Clifford A. “Trip” Farren III is a Senior Financial Advisor, who focuses on assisting clients with concentrated stock positions & equity compensation strategies, corporate retirement & benefit plans, retirement planning and custom financial strategies supporting corporate executives and their families. Trip focuses on delivering a comprehensive approach to managing wealth that begins with listening to a client’s needs and helping ensure every strategy is grounded in understanding what is most important to the families he serves.

Trip is a member of Merrill’s Global Corporate & Institutional Advisory Services team joining the firm in 2015.

Trip grew up in St. Davids, Pennsylvania and received a B.A. degree from St. Lawrence University in Canton, NY where he double majored in Economics and History. He also holds his Chartered Retirement Planning Counselor™ designation.

Recognition
Barron’s “Top 250 Private Wealth Management Teams”, 2024
(Published on May 10, 2024. Rankings based on data as of December 31, 2023.)
Forbes "America's Top Wealth Management Teams High Net Worth", 2023
(Published on November 7, 2023. Rankings based on data as of March 31, 2023.)
Forbes "Best-in-State Wealth Management Teams", 2023-2024
(Published annually in January. Rankings based on data as of March 31 of prior year.)
Click here to learn more about advisor recognitions
About Me
Welcome

My mission, first and foremost, is to understand you and what matters most to you. Armed with that information I can ask thoughtful questions -- listening carefully, then understanding in detail where your wealth stands today and where you'd like it to be tomorrow. I help you design and implement a personalized plan intended to help you and your family pursue financial goals while helping manage investment risk. My approach is to focus on potential solutions that can help turn goals into reality.

About Merrill

Bringing fresh perspectives to your financial life
The financial decisions you make today can help determine the future you build for yourself and your family. Carving a clear path forward starts with connecting your life and finances. A Merrill advisor provides access to the investing insights of Merrill and banking capabilities of Bank of America to help you make informed decisions as you pursue your goals.

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Chartered Retirement Planning Counselor™, CRPC™, and the CRPC™ logo are certification marks or registered certification marks of The College for Financial Planning Institutes Corp. in the United States.
Clifford Farren is registered to do business in AK, AL, AR, AZ, CA, CO, CT, DC, DE, FL, GA, HI, IA, ID, IL, IN, KS, KY, LA, MA, MD, ME, MI, MN, MO, MS, MT, NC, ND, NE, NH, NJ, NM, NV, NY, OH, OK, OR, PA, PR, RI, SC, SD, TN, TX, UT, VA, VI, VT, WA, WI, WV, WY.