Jeffrey Crowell
Managing Director, Wealth Management Advisor
3455 Peachtree Road N.E.
Atlanta GA 30326
(404) 264.2061
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Whatever your personal goals may be, I will work together with you, one-on-one, to develop a personalized financial strategy designed to help you pursue your long-term goals.
Profile

As a partner with Merrill’s Global Corporate & Institutional Advisory Services (GCIAS) Group, Jeff is responsible for institutional relationship management. Jeff works to help institutional clients meet the complicated challenges of helping their employees pursue financial wellness through retirement benefit plans and equity award programs. Jeff focuses on the development, marketing and relationship oversight of the organization within GCIAS that delivers “human capital” and a suite of executive services which includes full outsourcing strategies for Equity Plans1, 401(k) Plans, Nonqualified Deferred Compensation Plans1, Defined Benefit Plans1, 10(b)5-1 Trading Plans, Healthcare Benefit Accounts, and related services.

Jeff has been with Merrill since 2013 and has 25 years of experience in benefits administration. Prior to Merrill, he held the position of Benefits Director at Aon Hewitt (currently Alight Solutions), responsible for the delivery of defined contribution, pension, and health and welfare programs for several Fortune 500 clients. Prior to that role, Jeff served as a Defined Contribution Practice Leader, responsible for driving service excellence and product knowledge across teams and clients.

Jeff earned an undergraduate degree from Miami University in Ohio with a B.S. in Finance and holds FINRA Series 7 and 66 registrations. He is also a C(k)P® Certified 401(k) Professional, as well as a CIMA® professional focusing on investment management consulting and he holds the CPFA® designation.

Jeff resides in Atlanta with his wife Amy and their four children.

Banking products are provided by Bank of America, N.A. and affiliated banks, Members FDIC and wholly owned subsidiaries of Bank of America Corporation.

Recognition
Barron’s “Top 250 Private Wealth Management Teams”, 2024-2025
(Published annually in May. Years pre-dating 2024, published as Barron's "Top 100 Private Wealth Management Teams" list annually March - April. Rankings based on data as of December 31 of prior year.)
Barron's "Top 100 Institutional Consulting Teams", 2021-2025
(Published annually in April. Rankings based on data as of December 31 of prior year.)
Forbes "Best-in-State Wealth Management Teams", 2023-2025
(Published annually in January. Rankings based on data as of March 31 of prior year.)
Click here to learn more about advisor recognitions
About Me
Philosophy

Communication is instrumental to managing life's challenges. That's why I work to engage you and your family in the financial decision-making process. Communicating openly with family members on the sometimes-difficult subject of wealth can be a challenge. I can help facilitate these discussions and offer personalized financial strategies designed to educate the younger generation about how assets may be invested.

About Merrill

Bringing fresh perspectives to your financial life
The financial decisions you make today can help determine the future you build for yourself and your family. Carving a clear path forward starts with connecting your life and finances. A Merrill advisor provides access to the investing insights of Merrill and banking capabilities of Bank of America to help you make informed decisions as you pursue your goals.

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C(k)P® is a registered trademark of The Retirement Advisor University, Inc.
Investments & Wealth Institute™ (The Institute) is the owner of the certification marks CIMA® and Certified Investment Management Analyst®. Use of CIMA®, and/or Certified Investment Management Analyst® signifies that the user has successfully completed the Institute’s initial and ongoing credentialing requirements for investment management professionals.
Jeffrey Crowell is registered to do business in AK, AL, AR, AZ, CA, CO, CT, DC, DE, FL, GA, HI, IA, ID, IL, IN, KS, KY, LA, MA, MD, ME, MI, MN, MO, MS, MT, NC, ND, NE, NH, NJ, NM, NV, NY, OH, OK, OR, PA, PR, RI, SC, SD, TN, TX, UT, VA, VI, VT, WA, WI, WV, WY.