Frierson Hudson Group
Frierson Hudson Partners is built to serve the multigenerational needs of affluent families and endowments, delivering the trust and responsiveness of a family office with the resources of a global institution. With decades of experience in financial markets (and the scars to prove it), we help our clients navigate the complexities of managing significant wealth.
Based in Athens, Georgia, Frierson Hudson Partners have been entrusted with over $4.3 billion in client assets, as of October 2024.
Clients deserve an advisory team who does their own research and makes independent decisions predicated entirely on what is best for you. Our commitment to this standard provides you two distinct advantages:
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Ensures you are always speaking with the decision makers who put in the work and are accountable to you.
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Combines the institutional resources of Merrill Lynch with seasoned advisors skilled at managing portfolios built for your success.
CFP®, CPFA®, CRPS™
CIMA®, CPFA®
Bringing fresh perspectives to your financial life
The financial decisions you make today can help determine the future you build for yourself and your family. Carving a clear path forward starts with connecting your life and finances. A Merrill advisor provides access to the investing insights of Merrill and banking capabilities of Bank of America to help you make informed decisions as you pursue your goals.
