Franz Wealth Management Group

Merrill Lynch Wealth Management
6311 Atrium Dr
Bradenton FL 34202
(941) 413.4517
Learn more about an advisor's background on
How Can We Support You? If you're new to the area or have concerns about how current market conditions—including interest rates and inflation—may affect your wealth, income, or lifestyle, we invite you to connect with us. Let’s schedule a conversation to review your current financial plan and explore opportunities to better align with today’s evolving market environment. To request an appointment, please click the red “Contact Us” box above, or reach out directly by calling or texting us at 941.413.4517. We offer two convenient office locations: Sarasota and Lakewood Ranch.
Welcome

Discreet Wealth Management for High‑Net‑Worth Families Nationwide

Hybrid Advisory | Legacy Planning | Second Opinions | Multi‑Generational Stewardship

***

Financial Guidance for High‑Net‑Worth Families Seeking Clarity, Control & Continuity

As a Wealth Management Advisor with the Casanueva Group, I work with a select group of high‑net‑worth individuals and families nationwide—typically those with $5 million or more in investable assets—who have moved beyond wealth accumulation and are now focused on preservation, coordination, and long‑term continuity.
My practice is intentionally designed to support national client relationships through a modern hybrid advisory model, combining secure digital collaboration with thoughtful, in‑person engagement at key decision points. This structure allows clients to work with the right advisor—regardless of geography—without sacrificing discretion or personal connection.

***

Who I Serve

My clients often include:

  • Entrepreneurs and business owners post‑liquidity event
  • Family stewards preparing for intergenerational wealth transfer
  • Financially independent professionals with complex, multi‑account portfolios

    They are not seeking additional investment products. They are seeking a long‑term advisory relationship—one grounded in technical rigor, thoughtful judgment, and the ability to coordinate across multiple advisors and family stakeholders.

    ***

A Hybrid Advisory Model Designed for Complex Wealth

Today’s high‑net‑worth families are increasingly national—and often multi‑location—by nature. My advisory approach reflects this reality.
Clients engage with me through a hybrid model that provides:

  • Ongoing access through secure digital platforms and virtual meetings
  • Efficient collaboration across time zones and jurisdictions
  • In‑person meetings when major financial, family, or legacy decisions require deeper alignment

    This approach seeks to deliver continuity, responsiveness, and flexibility—while preserving the high‑touch advisory experience expected at this level of wealth.

    ***

What I Offer: A Disciplined Second‑Opinion Approach with Long‑Term Stewardship

Many relationships begin with a confidential second opinion—a comprehensive, objective review designed to bring clarity to an increasingly complex financial picture.
My advisory work commonly includes:

  • Tax‑aware investment strategies focused on capital preservation and after‑tax outcomes
  • Goals‑based and stress‑tested portfolio design
  • Coordination with estate planning attorneys, CPAs, and trustees
  • Risk management strategies extending beyond traditional portfolio frameworks
  • Legacy and continuity planning for multi‑generational families

    The objective is not disruption—but refinement, alignment, and durability.

    ***

Why High‑Net‑Worth Clients Choose to Work With Me

  • Discretion and Privacy My
    practice grows through referral. Client relationships are managed with care, confidentiality, and intention.
  • Technical Depth and Judgment I
    bring experience working with complex planning structures and multi‑advisor environments.
  • Client Advocacy and Coordination
    I serve as a central point of accountability across investment, legal, and tax professionals.
  • A National, Relationship‑Driven Model Clients value the ability to work with a trusted advisor regardless of location—supported by a hybrid structure that emphasizes access and long‑term continuity.

    ***

Are You Seeking a Second Opinion?

If you have been referred to me—or are thoughtfully exploring a new advisory relationship—I welcome a confidential conversation.
All discussions are private and without obligation.
Now accepting a limited number of new high‑net‑worth client relationships.
Please reach out directly for a discreet introduction.

About Us
Mission Statement

My mission is to serve as a trusted steward of wealth for high net worth individuals and families, delivering thoughtful, tax-aware investment strategies that prioritize long-term preservation, purposeful growth, and generational continuity. I provide a deeply personal advisory relationship built on discretion, clarity, and coordination—bringing confidence to complex financial lives and alignment to what matters most.

My role often intersects with estate planning, tax strategy, charitable intent, and multi-generational wealth education. The conversations I have are confidential, focused, and always tailored to the family's unique vision for the future.

Meet Our Team
John Franz,

CPFA®, CRPC™

First Vice President, Wealth Management Advisor
941.413.4517
Lynn Newman
Officer, Wealth Management Client Associate
941.413.4514
Mia L. Gosselin
Assistant Vice President, Wealth Management Associate
941.413.4515
Additional Resources
The following specialists do not make securities recommendations. Please contact your Merrill Lynch Wealth Management Advisor if you have questions about how a specialist might be able to assist you.
Jason Albano
Wealth Strategies Advisor
Bank of America, N.A.
Shelley Beauregard
Wealth Management Banking Specialist
Merrill
Cecilia Remy
Retirement Specialist
Bank of America, N.A.
About Merrill

Bringing fresh perspectives to your financial life

The financial decisions you make today can help determine the future you build for yourself and your family. Carving a clear path forward starts with connecting your life and finances. A Merrill advisor provides access to the investing insights of Merrill and banking capabilities of Bank of America to help you make informed decisions as you pursue your goals.

Sign Up for Perspectives Monthly E-Newsletter
Get the latest investment insights, tips and strategies to help you live your best financial life
Sign Up
Chartered Retirement Planning Counselor™, CRPC™, and the CRPC™ logo are certification marks or registered certification marks of The College for Financial Planning Institutes Corp. in the United States.