John Franz

Vice President, Wealth Management Advisor
6311 Atrium Dr
Bradenton FL 34202
(941) 413.4517
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What can we do to help? If you are new to the area or concerned about how the market, interest rates and inflation will impact your wealth, income and lifestyle, let’s have a conversation. We can review your current plan and discuss opportunities for improvement to meet today's new market environment. Please request an appointment by clicking the red "contact us box" above or Call and Text us directly at 941.413.4517 We have two convenient locations: Sarasota or Lakewood Ranch
John Franz
Profile

Discreet Wealth Management Advisor to UHNW Families | Long-Term Stewardship | Second Opinions for Complex Wealth | Legacy & Continuity Focus | Private Client Advocate

I serve as a discreet financial advisor and long-term steward to a select number of ultra high net worth families and individuals—typically those who have shifted focus from only growing their wealth, but wanting to help protect it, simplify it, and pass it on wisely.

My clients tend to be entrepreneurs post-liquidity, family stewards preparing for multi-generational transitions, or financially independent professionals with complex portfolios. Most do not require their investments solely for income—but they do require clarity, control, and confidence in their long-term strategy.

I believe that they’re not looking for another financial product. They’re looking for a trusted thinking resource. Someone with technical precision, quiet confidence, and the emotional intelligence to navigate family dynamics, legacy planning, and inter-advisor coordination.

I operate with a “second-opinion mindset.” My first objective is to simplify and assess what’s already working—and only then, help elevate the strategy for what’s next.

My work often includes:
• Coordinating with clients' estate attorneys and CPAs to unify planning
• Designing tax-sensitive growth portfolios for capital preservation
• Creating stress-tested, goals-based investment frameworks
• Addressing risks that traditional portfolio models overlook
• Helping families transition wealth without emotional chaos

I do not market broadly. I work by introduction and invitation.

If someone has mentioned my name or you’re seeking a discreet, technically grounded second opinion on your current structure, feel free to connect or message me privately. All conversations are confidential and without obligation.

About Me
Philosophy

Communication is instrumental to managing life's challenges. That's why I work to engage you and your family in the financial decision-making process. Communicating openly with family members on the sometimes-difficult subject of wealth can be a challenge. I can help facilitate these discussions and offer personalized financial strategies designed to educate the younger generation about how assets may be invested.

About Merrill

Bringing fresh perspectives to your financial life
The financial decisions you make today can help determine the future you build for yourself and your family. Carving a clear path forward starts with connecting your life and finances. A Merrill advisor provides access to the investing insights of Merrill and banking capabilities of Bank of America to help you make informed decisions as you pursue your goals.

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Chartered Retirement Planning Counselor™, CRPC™, and the CRPC™ logo are certification marks or registered certification marks of The College for Financial Planning Institutes Corp. in the United States.
John Franz is registered to do business in AL, CA, CO, CT, FL, GA, IN, MA, NC, NY, OH, OK, PA, TN, TX.