Rob Clifton
First Vice President, Senior Financial Advisor
1401 Manatee Avenue West
Bradenton, FL 34205
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Understanding your life priorities is an important part of the relationship with you. It’s not just about markets and returns, it’s about what matters most to you.  I can collaborate to help create a personalized plan designed around you, your family, your goals and your aspirations.

Originally from Hampton Roads, Virginia, Robert has been in the financial services industry since 2003 and joined Merrill Lynch Wealth Management in 2012. His focus is on developing strategies and recommendations for individuals, their families and their businesses to help them meet their short- and long-term financial goals.

Robert's approach to wealth management is consultative and objective, and he is committed to providing excellent service. First, he takes the time to listen to and review client financial situations, preferences and goals. Second, he offers recommendations for asset allocations designed to accurately reflect each client's income and growth expectations as well as time horizon, risk tolerance and liquidity needs. And third, he follows up with discussions covering a wide range of opportunities, including investments, credit and lending through Bank of America, retirement, and estate planning services. Robert is able to work closely with clients and their family, as well as with Merrill specialists and clients' outside professionals, to coordinate a teamwork approach to addressing particular special needs planning issues.

Robert currently resides in Bradenton, Florida with his wife, Robin, where they invest their time in various community projects and volunteering. They also enjoy visiting the Gulf Coast's beautiful beaches as well as playing tennis.
I follow the deep-seated Merrill tradition of participating in the communities we serve. This drives my interest in spending time volunteering with organizations in our community.

Navigating Financial Markets
About Me

My mission, first and foremost, is to understand you and what matters most to you. Armed with that information I can ask thoughtful questions -- listening carefully, then understanding in detail where your wealth stands today and where you'd like it to be tomorrow. I help you design and implement a personalized plan intended to help you and your family pursue financial goals while helping manage investment risk. My approach is to focus on potential solutions that can help turn goals into reality.

About Merrill

Bringing fresh perspectives to your financial life

The financial decisions you make today can help determine the future you build for yourself and your family. Carving a clear path forward starts with connecting your life and finances. A Merrill advisor provides access to the investing insights of Merrill and banking capabilities of Bank of America to help you make informed decisions as you pursue your goals.

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Robert Clifton is registered to do business in AK, AZ, CA, CO, CT, DC, DE, FL, GA, IA, IL, IN, KY, LA, MA, MD, ME, MI, MO, MS, MT, NC, NE, NH, NJ, NY, OH, OR, PA, RI, SC, TN, TX, VA, WA, WI.