Craig Vassell
Wealth Management Advisor
100 Wilshire Boulevard
Suite 300
Santa Monica CA 90401
(310) 996.2035
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My financial planning process puts you and your goals front and center.
Profile

Craig began his career in financial services at Merrill Lynch Wealth Management in 2015 and is passionate about helping clients pursue their wealth management goals, whether these are professional, personal or a combination of both. His focus is on developing tailored strategies to help pursue short- and long-term goals for his clients, their families and their businesses.

Striving not only to advise each client, but also to educate them on their financial lives, Craig is committed to being a trusted resource. Clients count on him to help them navigate the often-complicated investment world, so that they can make the appropriate financial decisions to fit their goals.

While no two clients are exactly the same, Craig has a defined process by which he works with each client. He insists on understanding the specific situations of those he works with in order to establish objectives, then develop and implement appropriate strategies based on their time horizon, risk tolerance and investment personality. With Craig, clients can expect to receive personalized advice and access to the specialized investment services required by sophisticated investors.

Craig is a graduate of the University of Florida, where he earned a Bachelor of Science degree in Psychology. He holds both the CERTIFIED FINANCIAL PLANNER certification and Certified Investment Management Analyst® designation. As a Senior Portfolio Advisor, Craig can help clients pursue their objectives by managing on a discretionary basis custom investment strategies, selecting from a wide range of Merrill model portfolios and third-party investment strategies.

About Me
Welcome

My mission, first and foremost, is to understand you and what matters most to you. Armed with that information I can ask thoughtful questions -- listening carefully, then understanding in detail where your wealth stands today and where you'd like it to be tomorrow. I help you design and implement a personalized plan intended to help you and your family pursue financial goals while helping manage investment risk. My approach is to focus on potential solutions that can help turn goals into reality.

About Merrill

Bringing fresh perspectives to your financial life
The financial decisions you make today can help determine the future you build for yourself and your family. Carving a clear path forward starts with connecting your life and finances. A Merrill advisor provides access to the investing insights of Merrill and banking capabilities of Bank of America to help you make informed decisions as you pursue your goals.

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Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and the CFP® (with plaque design) in the United States, which it authorizes use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.
Craig Vassell is registered to do business in AL, AZ, CA, CO, CT, FL, GA, HI, ID, IL, LA, MA, MD, MN, MT, NC, NH, NJ, NM, NV, NY, OH, OR, PA, SC, TN, TX, UT, VA, WA, WI, WY.
Investments & Wealth Institute™ (The Institute) is the owner of the certification marks CIMA® and Certified Investment Management Analyst®. Use of CIMA®, and/or Certified Investment Management Analyst® signifies that the user has successfully completed the Institute’s initial and ongoing credentialing requirements for investment management professionals.