Cruse Wealth Management Group

Merrill Lynch Wealth Management
701 B Street
Floor 24
San Diego, CA 92101
(619) 699.4269
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Understanding your life priorities is an important part of the relationship with you. It’s not just about markets and returns, it’s about what matters most to you.  We can collaborate to help create a personalized plan designed around you, your family, your goals and your aspirations.
Cruse Wealth Management Group
Welcome

Our mission, first and foremost, is to understand you and what matters most to you. Armed with that information I can ask thoughtful questions -- listening carefully, then understanding in detail where your wealth stands today and where you’d like it to be tomorrow. We help you design and implement a personalized plan intended to help you and your family pursue financial goals while helping manage investment risk. Our approach is to focus on potential solutions that can help turn goals into reality.

Videos
Financial Planning with Merrill Personal Wealth Analysis® (PWA)
Recognition
Kaitlyn Cruse
Senior Vice President, Wealth Management Advisor
Forbes "Best-in-State Next Generation Wealth Advisors", 2022-2024
(Published annually Aug – Sept. Rankings based on data as of March 31 of current year.)
Forbes "Best-in-State Wealth Management Teams", 2023-2024
(Published annually in January. Rankings based on data as of March 31 of prior year.)
Forbes "America’s Top Women Wealth Advisors Best-in-State", 2023-2024
(Published annually Feb – April. Rankings based on data as of June 30 – September 30 of prior year.)
Forbes "Best-in-State Wealth Advisors", 2024
(Published on April 3, 2024. Rankings based on data as of June 30, 2023.)
Show more recognition
About Us
Our Philosophy

We believe the best financial approach is the one that helps you pursue your goals. That's why, from the start, we talk about your aspirations and encourage you to ask questions about issues that matter most to you. Calculating how to manage future health care expenses? College on the horizon? Considering the sale of a business or purchase of a home? Preparing to pass your wealth to future generations? It all starts with a plan intended to help you manage, grow, and preserve your wealth today, while also considering the impact it can have for years to come. With access to the investment insights of Merrill and banking solutions from Bank of America, We will work with you to develop an approach designed to help address your financial needs.

#WomenInvested Meet Up: Investing: Where Do I Even Start?

In our second Merrill #WomenInvested webcast, Nevada Market Executive Toni Peterson shares the steps women can take to start investing. She also provides tips for those who may be looking for inspiration to take their investing to a new level. Watch the webcast here.

Saturday, May 18th 2024| 12pm-3pm
2024 Client Spring Social

Clients joined us for an afternoon of mingling, music, and wood fired pizzas while getting to know the entire Cruse Wealth Management Group and our team of specialists.

Thursday, July 18th 2024| 2 PM EST
Midyear Outlook 2024: Bridge to a more bullish future?

Concise, conversational, actionable: In approximately 15 minutes, our strategists offer their insights on the markets at midyear and ways you can prepare for the potential opportunities and risks ahead.

Topics explored:

  • Is an interest rate cut still in the cards for 2024?
  • What the U.S. election could mean for the markets
  • Large cap vs. small cap? Equities vs. fixed income? U.S. vs. global?
  • How artificial intelligence and other innovations could reshape the markets
Meet Our Team
Kaitlyn Cruse,

CIMA®, CPFA™

Senior Vice President, Wealth Management Advisor
619.699.4269
Courtney Breen
Vice President, Senior Financial Advisor
619.699.3903
Lindsay Downes
Financial Advisor
619.699.3926
Karen L Lacey
Assistant Vice President, Wealth Management Associate
619.699.4277
Laura A Olivas
Officer, Wealth Management Client Associate
619.699.3946
Additional Resources
The following specialists do not make securities recommendations. Please contact your Merrill Lynch Wealth Management Advisor if you have questions about how a specialist might be able to assist you.
James Georgas
Senior Wealth Management Lending Officer
Bank of America, N.A.
NMLS #339758
Alireza Moghbeli
Wealth Management Banking Specialist
Merrill
David Rubalcava
Wealth Strategies Advisor
Bank of America, N.A.
About Merrill

Bringing fresh perspectives to your financial life

The financial decisions you make today can help determine the future you build for yourself and your family. Carving a clear path forward starts with connecting your life and finances. A Merrill advisor provides access to the investing insights of Merrill and banking capabilities of Bank of America to help you make informed decisions as you pursue your goals.

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Investments & Wealth Institute™ (The Institute) is the owner of the certification marks CIMA® and Certified Investment Management Analyst®. Use of CIMA®, and/or Certified Investment Management Analyst® signifies that the user has successfully completed the Institute’s initial and ongoing credentialing requirements for investment management professionals.