Salvador Rodriguez
Senior Vice President, Wealth Management Advisor
800 E Colorado Blvd
Pasadena, CA 91101
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Understanding your life priorities is an important part of the relationship with you. It’s not just about markets and returns, it’s about what matters most to you.  I can collaborate to help create a personalized plan designed around you, your family, your goals and your aspirations.

After graduating from UCLA with an honors degree in Economics, Sal began his career as a brokerage house mail room clerk and quickly rose through the ranks in his quest to become a financial advisor. The combination of his university studies along with a work history that ranges from back-office operations to the trading floor of the NYSE has given him a thorough understanding of the investment industry that he utilizes in his business on a daily basis. Sal is currently based out of the Pasadena Merrill Lynch Wealth Management office where he is a Senior Vice President and Wealth Management Advisor nearing the completion of his 25th year in the finance industry. Sal has been a Wealth Management Advisor with Merrill since 2004. He takes great joy in developing and maintaining long-term relationships with clients as he helps guide them through all aspects of their financial lives in order to reach their financial goals.  Sal understands the unique challenges facing people at all stages of life especially during transition periods when individuals, business owners nearing retirement, or those already in retirement are concerned about income and making their savings last. This perspective has led Sal to aid the growing number of families entering these transition years when guidance may be needed to help individuals, their family members, and their friends navigate rapid financial changes that may confront a person during turning points in life whether related to health, lifestyle, or strategy planning for passing on wealth to the next generation.

In addition to his own areas of extensive knowledge, Sal has a network of internal specialists at Merrill who have the ability to provide specialized advice to help ensure that you will always receive the highest level of help available in today’s market. In addition to our internal specialists, he works closely with clients’ trusted advisors including attorneys and accountants in order to address their tax, trust, philanthropic and estate issues- including wealth transfer strategies – to truly be an essential resources.

Sal, a native of Southern California, resides here with his wife, and his children.

About Me

My mission, first and foremost, is to understand you and what matters most to you. Armed with that information I can ask thoughtful questions -- listening carefully, then understanding in detail where your wealth stands today and where you'd like it to be tomorrow. I help you design and implement a personalized plan intended to help you and your family pursue financial goals while helping manage investment risk. My approach is to focus on potential solutions that can help turn goals into reality.

Meet Our Professional Staff
Suzy Salman
Registered Wealth Management Client Associate
About Merrill

Bringing fresh perspectives to your financial life

The financial decisions you make today can help determine the future you build for yourself and your family. Carving a clear path forward starts with connecting your life and finances. A Merrill advisor provides access to the investing insights of Merrill and banking capabilities of Bank of America to help you make informed decisions as you pursue your goals.

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Chartered Retirement Planning Counselor™, CRPC™, and the CRPC™ logo are certification marks or registered certification marks of The College for Financial Planning Institutes Corp. in the United States.
Salvador Rodriguez is registered to do business in AZ, CA, CO, FL, MO, NC, NM, NV, OR, RI, TX, VA, WA.