Norman Labrador
Senior Vice President, Wealth Management Advisor
800 E Colorado Blvd
Pasadena, CA 91101
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My planning approach is to work together with you to create a personalized financial strategy designed to help you pursue your goals.

Norman S. Labrador has been in the financial services industry since 1992 and joined Merrill Lynch Wealth Management in 2007. His focus is on developing strategies and advice for individuals, their families and their businesses by understanding their short- and long-term financial objectives. Norman S. Labrador holds the Wealth Management Advisor title and he is a graduate of Calfornia State University, Los Angeles with a bachelor's degree in Finance. He and his wife, Janet, live in PASADENA with their 2 children and are active in the community, supporting various charitable causes including Foothill Families, South Pasadena/San Marino YMCA, and The Children’s Hospital of Los Angeles.
I follow the deep-seated Merrill tradition of participating in the communities we serve. This drives my interest in spending time volunteering with organizations in our community.

About Me

My mission, first and foremost, is to understand you and what matters most to you. Armed with that information I can ask thoughtful questions -- listening carefully, then understanding in detail where your wealth stands today and where you'd like it to be tomorrow. I help you design and implement a personalized plan intended to help you and your family pursue financial goals while helping manage investment risk. My approach is to focus on potential solutions that can help turn goals into reality.

About Merrill

Bringing fresh perspectives to your financial life

The financial decisions you make today can help determine the future you build for yourself and your family. Carving a clear path forward starts with connecting your life and finances. A Merrill advisor provides access to the investing insights of Merrill and banking capabilities of Bank of America to help you make informed decisions as you pursue your goals.

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Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™, and the CFP® (with plaque design) in the United States, which it authorizes use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.
Norman Labrador is registered to do business in AZ, CA, CO, FL, HI, ID, IL, MA, MD, NC, NM, NV, NY, OH, OR, TN, TX, WA.