| My goal is to connect you with the people, planning resources, and disciplined process that support your unique financial priorities. I work with families, business owners, and professionals to help them navigate financial decisions with clarity and confidence. Whether you are preparing for education expenses, planning for retirement and potential health‑care needs, managing equity compensation, or organizing long‑term family financial strategies, I help you develop a personalized approach that reflects your goals and circumstances. Everything begins with understanding what matters most to you, your values, responsibilities, and vision for the future. From there, I focus on bringing structure and transparency to the planning process, helping make complex financial topics easier to understand and evaluate. |
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Jairo Rodriguez was raised in Salinas, CA and has called the Bay Area home since 2008. A former student‑athlete at San Francisco State University, where he earned his B.A., Jairo learned early the values of discipline, commitment, and perseverance, principles that continue to shape his personal and professional life.
Jairo began his financial services career in 2019 with Northwestern Mutual, where he developed a deep appreciation for helping individuals and families build clear, personalized financial plans. Today, as a Financial Advisor, he partners with families, business owners, and professionals to help them organize their financial priorities and design strategies aligned with their long‑term goals.
He is dedicated to being a trusted resource for his clients and strives to bring clarity and structure to the financial planning process. His mission is to help clients feel informed and confident as they work toward the lifestyle and security they envision.
Outside of work, Jairo is committed to giving back to his community. He volunteers with local high schools, coaching and mentoring student‑athletes in wrestling, and participates in local Rotary events.
He is Series 7 and 66 FINRA registered and holds the Chartered Retirement Planning Counselor™, CRPC™ designation. Jairo lives in Belmont with his dog, Belfi, and enjoys working out, running, football, hiking, exploring new restaurants, traveling and spending time at the beach.

Bringing fresh perspectives to your financial life
The financial decisions you make today can help determine the future you build for yourself and your family. Carving a clear path forward starts with connecting your life and finances. A Merrill advisor provides access to the investing insights of Merrill and banking capabilities of Bank of America to help you make informed decisions as you pursue your goals.
