Eric Chu

First Vice President, Wealth Management Advisor
801 10th Street
Suite 1
Modesto CA 95354
(209) 259.9280
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Whatever your personal goals may be, I will work together with you, one-on-one, to develop a personalized financial strategy designed to help you pursue your long-term goals.
Profile

Understanding your complete financial picture is the foundation of my approach. I work with individuals, families, trustees, and business owners to create customized wealth management strategies that align with their goals and adapt as circumstances change. My practice places a strong emphasis on wealth preservation, retirement planning, trust and estate matters, and helping families navigate the efficient transfer of wealth across generations. Leveraging the capabilities of Merrill and the banking convenience of Bank of America, I provide access to investment, banking, and lending solutions designed to support every stage of a client's financial journey.
I am proud to serve clients throughout Modesto, Merced, and the Central Valley and believe strongly in giving back to the communities where I live and work. Through both my professional relationships and community involvement, I strive to make a positive and lasting impact.

Recognition
Forbes | Shook "Best-in-State Next-Gen Wealth Advisors", 2026
(Published on August 11, 2026. Rankings based on data as of March 31, 2026.)
Forbes "Best-in-State Wealth Management Teams", 2025-2026
(Published annually in January. Rankings based on data as of March 31 of prior year.)
Click here to learn more about advisor recognitions
About Me
My Focus

At Merrill, my team and I deliver specialized strategies to support complex estate planning and investment planning needs. Whether navigating multigenerational planning, transitioning family businesses, or overseeing family financial operations, our solutions are deisgned to align with each client's estate, tax, and legacy goals.

About Merrill

Bringing fresh perspectives to your financial life
The financial decisions you make today can help determine the future you build for yourself and your family. Carving a clear path forward starts with connecting your life and finances. A Merrill advisor provides access to the investing insights of Merrill and banking capabilities of Bank of America to help you make informed decisions as you pursue your goals.

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Eric Chu is registered to do business in AL, AR, AZ, CA, MT, NC, NV, OR, TN, TX, VA, WA.
Investments & Wealth Institute® (The Institute) is the owner of the certification marks CIMA® and Certified Investment Management Analyst®. Use of CIMA®, and/or Certified Investment Management Analyst® signifies that the user has successfully completed the Institute’s initial and ongoing credentialing requirements for investment management professionals.