Guided by Rita Sethy, Viney Sethy, Benjamin Norrie and members of their team, clients of the Sethy-Norrie Group include successful executives, entrepreneurs, and multiple generations of families. Applying a detailed, multi-disciplinary approach that has been honed over decades, the team of seasoned advisors are proud to note that over the years, many clients they've served have become close friends. Acting as lifelong financial collaborators, the Sethy-Norrie Group looks beyond client's investments to develop and implement tailored strategies to help advance clients' goals.
"We understand families," explains Rita. "Drawing on our collective strengths, we look to serve the whole client—both head and heart—in our efforts to make wealth a source of meaning and joy. The value we bring to our relationships is our years of experience, diligence, precision, and an element of calmness. Perhaps our proudest achievement is the long list of families who trust us to deliver impact—not just once, but year after year."
Spurring healthy family conversations and navigating through emotional intergenerational issues and guiding generations of families through a myriad of estate and legacy planning situations in meaningful ways comes naturally to Rita, Viney, and their team. Together they help families with their complex and unique needs and connect all of the pieces of their financial puzzles to focus on the big picture. By building relationships rather than conducting transactions, the team's approach simply cannot be mass produced.
As Viney points out, "Nothing we do is cookie cutter. Caring for our clients and earning their trust is a commitment we take very seriously. It's something we develop over time through hard work, integrity, mutual understanding and respect. Our core business is helping you manage your financial life, and it's our relationship with you and your family that serves as a foundation for that business."
The Sethy-Norrie Group pledges to remain a constant in your life, and we're here to guide your family today and in the future.
CFP®, CPFA®, CRPC™, CRPS™, SE-AWMA®
CEPA®, CFP®, CPFA®, CPWA®, CRPC™, CRPS™, SE-AWMA®

Bringing fresh perspectives to your financial life
The financial decisions you make today can help determine the future you build for yourself and your family. Carving a clear path forward starts with connecting your life and finances. A Merrill advisor provides access to the investing insights of Merrill and banking capabilities of Bank of America to help you make informed decisions as you pursue your goals.
