Sethy – Norrie Group

Merrill Lynch Wealth Management
2301 Rosecrans Avenue
Suite 3150
El Segundo CA 90245
(310) 536.1620
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The foundation of our approach starts with listening. Asking detailed questions to learn what’s truly important to you helps us understand your feelings about where you are financially and where you hope to be. Our goal is to help you and your family look to your future, bring it back to the present, and “minding the gap.”
Recognition
Rita Sethy
Senior Vice President, Wealth Management Advisor
Forbes "Top Women Wealth Advisors Best-in-State", 2024-2026
(Published annually Feb – April. Rankings based on data as of June 30 – September 30 of prior year.)
Forbes "Best-in-State Wealth Management Teams", 2023-2026
(Published annually in January. Rankings based on data as of March 31 of prior year.)
Show more recognition
About Us
Welcome

Guided by Rita Sethy, Viney Sethy, Benjamin Norrie and members of their team, clients of the Sethy-Norrie Group include successful executives, entrepreneurs, and multiple generations of families. Applying a detailed, multi-disciplinary approach that has been honed over decades, the team of seasoned advisors are proud to note that over the years, many clients they've served have become close friends. Acting as lifelong financial collaborators, the Sethy-Norrie Group looks beyond client's investments to develop and implement tailored strategies to help advance clients' goals.

"We understand families," explains Rita. "Drawing on our collective strengths, we look to serve the whole client—both head and heart—in our efforts to make wealth a source of meaning and joy. The value we bring to our relationships is our years of experience, diligence, precision, and an element of calmness. Perhaps our proudest achievement is the long list of families who trust us to deliver impact—not just once, but year after year."

Spurring healthy family conversations and navigating through emotional intergenerational issues and guiding generations of families through a myriad of estate and legacy planning situations in meaningful ways comes naturally to Rita, Viney, and their team. Together they help families with their complex and unique needs and connect all of the pieces of their financial puzzles to focus on the big picture. By building relationships rather than conducting transactions, the team's approach simply cannot be mass produced.

As Viney points out, "Nothing we do is cookie cutter. Caring for our clients and earning their trust is a commitment we take very seriously. It's something we develop over time through hard work, integrity, mutual understanding and respect. Our core business is helping you manage your financial life, and it's our relationship with you and your family that serves as a foundation for that business."

The Sethy-Norrie Group pledges to remain a constant in your life, and we're here to guide your family today and in the future.

Meet Our Team
Rita Sethy,

CFP®, CPFA®, CRPC™, CRPS™, SE-AWMA®

Senior Vice President, Wealth Management Advisor
310.536.1620
Viney Sethy,

CEPA®, CFP®, CPFA®, CPWA®, CRPC™, CRPS™, SE-AWMA®

Senior Vice President, Wealth Management Advisor
310.536.1650
Benjamin Norrie,

CEPA®, CFP®

Vice President, Resident Director
310.536.4805
Garrett M Valdez
Officer, Wealth Management Client Associate
310.536.1635
Leo Rein
Registered Wealth Management Client Associate
310.536.1643
Eric Fauntleroy
Wealth Management Client Associate
310.536.1602
Additional Resources
The following specialists do not make securities recommendations. Please contact your Merrill Lynch Wealth Management Advisor if you have questions about how a specialist might be able to assist you.
Rodney Shadman
Senior Wealth Management Lending Officer
NMLS #1103841
Bank of America, N.A.
William Edgar
Wealth Management Banking Specialist
Merrill
Merrill Lynch Logo
Lisa Rainforth
Wealth Strategies Advisor
Bank of America Private Bank
About Merrill

Bringing fresh perspectives to your financial life

The financial decisions you make today can help determine the future you build for yourself and your family. Carving a clear path forward starts with connecting your life and finances. A Merrill advisor provides access to the investing insights of Merrill and banking capabilities of Bank of America to help you make informed decisions as you pursue your goals.

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CRPC™ and Chartered Retirement Planning Counselor™ and CRPS™ and Chartered Retirement Plans Specialist™ are registered service marks of the College for Financial Planning.
Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and the CFP® (with plaque design) in the United States, which it authorizes use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.
Sports & Entertainment Accredited Wealth Management Advisor™, SE-AWMA®, and the SE-AWMA® logo are certification marks or registered certification marks of The College for Financial Planning Institutes Corp. in the United States.
Investments & Wealth Institute® (The Institute) is the owner of the certification marks CPWA® and Certified Private Wealth Advisor®. Use of CPWA®, and/or Certified Private Wealth Advisor® signifies that the user has successfully completed the Institute’s initial and ongoing credentialing requirements for wealth advisors.