The Jones Zafari Group delivers boutique-style advice to individuals, families, executives, and institutions navigating complex, long-term wealth. As a nationally recognized, multigenerational team within Merrill Private Wealth Management, we help clients preserve opportunities, strengthen legacies, and create lasting impact.
Our approach centers on a personalized experience focused on what matters most—integrating investments, planning, lending, philanthropy, and liquidity events into one cohesive strategy. Grounded in trust, discretion, and innovation, we pair family office-style sophistication with the resources of a global bank to help families navigate change with clarity and confidence.
Collaboration is at the core of the Jones Zafari Group. By bringing together deep experience and a client‑first approach, we deliver highly tailored financial strategies aligned with each client's goals, values, and long‑term vision.
With partners in Los Angeles, San Diego, Palo Alto, and Dallas, our team provides sophisticated wealth solutions for ultra‑affluent individuals and families, as well as corporations, endowments, and foundations.
As of December 31, 2025, clients have entrusted us with $98.4 billion in assets—reflecting enduring trust in our insight, stewardship, and discretion. Our clients include entrepreneurs, Fortune 500 executives, sports and entertainment professionals, and nonprofit organizations.
Backed by Merrill's deep investment platform and Bank of America's integrated banking capabilities, we deliver a seamless, family office–style experience—combining personalized service with global scale and innovation.

CFA
CFA
ADPA®, CFP®, CPFA®, CRPC™
AWMA®

AWMA®, SE-AWMA®
CSRIC®
CPWA®
AWMA®
CEPA®, CPFA®, SE-AWMA®
CEPA®, CFP®, SE-AWMA®
CPFA®, SE-AWMA®
We meet complexity head on
Growing and navigating wealth isn't a straight line. There are complexities and opportunities at every turn. That's why your Merrill team serves as mission control for your wealth, offering the highest level of execution and world-class intellectual capital to help keep you moving forward through every pivotal moment. Find out what it's like to work with us.
