Terance Power
I work with a select group of clients in entertainment and sports, and high net worth individuals and families, with a particular focus on NIL athletes navigating early-stage wealth and rapidly changing careers.
Before joining Merrill, I spent years in the entertainment industry, including roles at Warner Bros. Films and Johnny Carson Productions, where I served as an Associate Producer on John and Yoko: A Love Story, a three-hour NBC television movie. I later became a Grammy-nominated, Billboard and Soul Train Award–winning music video producer. That experience gave me firsthand insight into how quickly financial success can arrive-and how easily it can disappear without the right structure, planning, and discipline.
With over two decades of experience, today, my work centers on helping clients make thoughtful financial decisions at critical inflection points, when income is high, careers are uncertain, and the margin for error is small.
I advise on:
• Income structuring and tax-aware wealth planning
• Retirement strategies (Roth, Solo 401(k), Profit Sharing, Cash Balance) • Risk management and asset preservation
• Long-term investment strategy
For NIL athletes, the goal is simple: Turn short-term income into long-term financial independence. For entertainment professionals and business managers, I am committed to serve as a trusted partner-helping bring disciplined, long-term thinking to personal balance sheets.
I am a graduate of Princeton University and a member of the National Invitational Tournament Championship basketball team, an experience that continues to shape how I think about discipline, teamwork, and performance under pressure.
*Merrill, its affiliates, and financial advisors do not provide legal, tax, or accounting advice. You should consult your legal and/or tax advisors before making any financial decisions.
*Chartered Retirement Planning Counselor™, CRPC™, and the CRPC™ logo are certification marks or registered certification marks of The College for Financial Planning Institutes Corp. in the United States.
*Sports & Entertainment Accredited Wealth Management Advisor™ , SE-AWMA™, and the SE-AWMA™ logo are certification marks or registered certification marks of The College for Financial Planning Institutes Corp. in the United States.
As your Merrill advisor, I offer advice and guidance based on your goals and priorities -- for yourself and your family. Our approach to financial planning places you -- not the market -- at the center of our focus. I can help you understand the pros and cons of every potential decision, and help you maintain discipline so you can pursue your most important goals. As your needs or market conditions change, I will continue to collaborate with you and help you organize your financial life so that we can agree upon adjustments to your plan, as needed.
Bringing fresh perspectives to your financial life
The financial decisions you make today can help determine the future you build for yourself and your family. Carving a clear path forward starts with connecting your life and finances. A Merrill advisor provides access to the investing insights of Merrill and banking capabilities of Bank of America to help you make informed decisions as you pursue your goals.
