Veronica "Roni" Canchola

Senior Financial Advisor
NMLS #1798409

3500 E Sunrise Dr
Tucson, AZ 85718
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My life mission is to positively affect the lives of people I am in contact with whether it be through a smile, a wave, or learning about people and their stories. Being of service is one of my life priorities. I believe that the best way to help yourself is to first help others. I enjoy helping families achieve their financial goals and dreams.

Veronica Canchola began her financial services career in 1990 after graduating from St. Mary's University in San Antonio, Texas. She started with Valley National Bank and Bank One, both now known as JPMorgan Chase. It was an honor to have worked with such an outstanding organization, meeting her client's financial needs and building her knowledge to what it is today to continue to serve clients professionally at Merrill Lynch Wealth Management. Veronica, along with a team of specialists, provide goals-based wealth management to affluent families, accomplished professionals and successful business owners. She is very passionate about cultivating long lasting relationships by providing exceptional service, customized advice and a disciplined approach to investing.

When Veronica is not in the office, she enjoys playing tennis, hiking, spending time with family, anything involving the arts, and volunteering in the community. Her life priorities are family, health, work, finances, home, giving and leisure. Each person's life is like a fingerprint--unique--while sharing common priorities. Many look for her guidance to navigate their life's financial priorities.
At Merrill, we have a deep seeded tradition of participating in the community. Veronica has two children who were involved in performing arts. Volunteering and being involved in their performances and events was a major part of her family.  As a Business Person she feels it is important to support her local Business Owners. She is actively involved in supporting local Women Business Owners at all levels acting as the Bank of America Merrill National Association of Women Business Owners  (NAWBO) Ambassador.  The purpose is to:  Encourage Women Business Owners to be more involved in Politics and Propel women entrepreneurs into economic, social and political spheres of power worldwide by:

STRENGTHENING the wealth-creating capacity of NAWBO members and promoting economic development within the entrepreneurial community
CREATING innovative and effective change in the business culture
BUILDING strategic alliances, coalitions and affiliations
TRANSFORMING public policy and influencing opinion makers

About Me

My mission, first and foremost, is to understand you and what matters most to you. Armed with that information I can ask thoughtful questions -- listening carefully, then understanding in detail where your wealth stands today and where you'd like it to be tomorrow. I help you design and implement a personalized plan intended to help you and your family pursue financial goals while helping manage investment risk. My approach is to focus on potential solutions that can help turn goals into reality.

Meet Our Professional Staff
Paloma R San Martin
Wealth Management Client Associate
Additional Resources
The following specialists do not make securities recommendations. Please contact your Merrill Lynch Wealth Management Advisor if you have questions about how a specialist might be able to assist you.
Mimi A Heese Rex
Wealth Management Banking Specialist
Jason Troilo
Regional Lending Specialist
Bank of America, N.A.
NMLS #1357339
About Merrill

Bringing fresh perspectives to your financial life

The financial decisions you make today can help determine the future you build for yourself and your family. Carving a clear path forward starts with connecting your life and finances. A Merrill advisor provides access to the investing insights of Merrill and banking capabilities of Bank of America to help you make informed decisions as you pursue your goals.

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Veronica Canchola is registered to do business in AZ, CA, CO, OK, WA.